Building Your Artist Development Team – The Publicist
In the sixth part of this series exploring the various players on an artist development team, we look role of the music publicist, including when to hire one, the type. Continue reading
International Music Promotion: Launching Your Next D.I.Y. Global Campaign
What does “worldwide” really mean when it comes to reaching listeners? While major streaming services have international reach, there are other companies outside that US that are often much more. Continue reading
Guide To Executing The Perfect YouTube Premiere
Towing the line between a traditional YouTube video and a live stream, a YouTube premier can be a great way for you and your fans to experience a new video. Continue reading
7 Major Reasons Artists Resist Social Media
While social media has proven to be a powerful marketing tool, many bands and artists, for one reason or another, have chosen to eschew such channels of promotion. Here we. Continue reading
7 Great Digital Merch Ideas
Although many artists have embraced the digital age when it comes to music, most merch sales remain, for obvious reasons, in the physical realm. Traditional merch is still a significant. Continue reading
Is Email Marketing Still Important For Musicians?
With so many different social media platforms available and easy to use, it can be tempting to forego an old school resource like email altogether. In reality, however, email remains. Continue reading
Artist, Label Checklist For Advertising On Spotify
Spotify isn’t just one of the top streaming platforms, it’s also making a name for itself as one of the main advertising platforms available to artists. Here we break down. Continue reading
4 Social Media Shortcuts Worth Avoiding
While social media has done a lot for the music industry in allowing artists and fans to connect with each other, it has also given rise to some unfortunate number. Continue reading
Using SoundCloud As A Marketing Tool
As a touring artist, there are going to be chunks of time where you simply aren’t able to release new music. So how can you keep fans engaged during these. Continue reading
6 Marketing Strategies To Get Featured On Playlists
Getting your music discovered in the absurdly crowded marketplace that is the modern music industry can be a challenge to say the least, but as playlisting continues to dominate music. Continue reading
