Ladder Up: How To Connect Your Music To Something Big

Here music industry veteran and consultant Bobby Borg chats with Jeff Hirsch, founder and president of The Right Brain studio about strategies for branding and successfully connecting your music to. Continue reading

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How I Sold 1K CDs In 10 Weeks [Brian Hazard]

In this case study, Brian Hazard of the project Color Theory explains how, antiquated though they may be, he was able to successfully sell 1000 CDs in the space of. Continue reading

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Using Music Niches To Expand Your Fanbase

In order to grow your following as a musician, it’s important to target specific niches. In order to pull this off however, you need to first identify what your niches. Continue reading

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Music Promotion Tips For Independent Artists

In this piece, Andy Gesner provides some advice and insight for independent artists on how they can most effectively promote their music to capture the attention of consumers and grow. Continue reading

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Utilizing TikTok’s Video Editor For Instagram Stories

Even if you’re not looking for your moment of fame on TikTok, the platform’s slick video editor can be an excellent tool for artists to create the perfect Instagram story.. Continue reading

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Row Over TikTok Reveals Why You Can’t Just Count On Social Networks

Known for its ability to turn obscure songs into massive hits overnight, TikTok’s threatened status in the United States is highlighting the danger of artists’ dependence on social media in. Continue reading

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Guide To Promoting Music On Twitter

Those not already familiar with Twitter can often find the controversial platform’s scope rather intimidating, but with its vast, monetizable userbase, this social media behemoth is a marketing must. Here,. Continue reading

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6 Smart Promotion, Marketing Strategies For Emerging Artists

In this piece we look at six music marketing strategies for up and coming artists to consider as they map out the strategy and timeline for their next release. Guest. Continue reading

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You Must Have A Music Marketing Plan: Interview With A Expert

In this excerpt, music industry consultant Bobby Borg engages with former label executive Freddy Nager to discuss the value of creating a solid marketing plan, and how to think critically. Continue reading

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Growing Your Spotify Followers Using ToneDen [Case Study]

In this piece, music industry veteran Brian Hazard details his recent experience with ToneDen, a social marketing platform built on the promise of effectively automating your advertising process. Guest post. Continue reading

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