What Is ‘Niche Marketing,’ And How Can It Help You Monetize Your Fanbase?

Like in any business, a music business niche market represents a subset of consumers on which a particular product is focused. Here, we look at how to identify and focus. Continue reading

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5 Techniques For Marketing Your Music Video

Once you’ve poured your heart and soul into crafting the perfect music video, the next step is actually getting it front of an audience. Here, we look at five ways. Continue reading

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Musicians’ Corporate Identity Explained

While many artists might blanche at the idea of having a corporate identity, the reality is that being a musician means running a small business, and while having a CI. Continue reading

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Guide To Hiring A Social Influencer

If you’re looking to reach a more youthful demographic with your music marketing, a social influencer, with their cohort of devoted fans, could be the way to go. That said,. Continue reading

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Personalize Your Streaming Promotion With Free Spotify Promo Cards

Spotify has unveiled another free feature designed to help artists promote their music online. Spotify promo cards give musicians a tool for creating crisp-looking content that is easily shared across. Continue reading

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9 Essentials For Creating Photo Content From Your Own Home

Constantly coming up with interesting content in normal times can be hard enough during normal times, and in the midst of a pandemic, things get event dicier. Here, we offer. Continue reading

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Spotify Promo Cards: What The Are, How To Use Them

Spotify recently unveiled its new promotion tool, Spotify Promo Cards, as a way for artists to create custom assets with which to promote their music across socials. Here, we break. Continue reading

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How To Create Your Own Instagram AR Filters

Anyone not living under a social media rock knows filters have become something of an obsession among Instagram users, and for artists utilizing the platform as a marketing tool, this. Continue reading

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Maximize Audience Engagement Using These Instagram Post Tips

Instagram continues to dominate as one of the top social media platforms of 2020, but as their algorithm changes, so too must the tactics of the bands and artists using. Continue reading

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7 Surprising 2020 Social Media Trends

Forget what you think you might know about social media. New data from Edison research is in, bringing with it a number of surprises surrounding the social media trends of. Continue reading

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