The End Of Facebook Music Advertising?

As Apple gears up to release its iOS 14 update, those orbiting in the digital marketing sphere as prophesying a potential end to Facebook advertising as we know it. Guest. Continue reading

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How To Reach More Fans Via Your Website

As an up and coming artist, it’s important to reach as many listeners (and potential fans) as possible, and one of the best ways to do this is by driving. Continue reading

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What Social Media Networks Are Best for Musicians?

As most artists are aware, maintaining a strong social media presence is key promoting your music and building your brand, but with so many options to choose from, which social. Continue reading

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Music Biz: The Ultimate Guide For A Kickass Year

To help make 2021 is a success, we’re looking at the ultimate guide to creating an honest and comprehensive plan that maximizes your progress in the coming year, whether you’re. Continue reading

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When And How To Start Promoting Your Next Release

With the market so saturated and consumer attention at an all time premium, knowing when and how to proceed with your next album rollout can be a thorny issue. In. Continue reading

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How To Build, Connect With An International Audience

As the music business has transitioned into a more global industry, it is becoming increasingly important for artists and labels to find ways to connect with a much broader, international. Continue reading

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80/20 Rule And How It Can Make You A More Successful Musician

The principle that 20% of all input and activities produce 80% of the output and results has endured for many years in the business world, and can be also be. Continue reading

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6 Things About Music Promotion We All Love

In this piece, we look at six elements of indie music promotion we’ve all come to know and love, and how to best integrate them into your marketing strategy. Guest. Continue reading

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Does The 1000 Trues Fans Theory Work In 2021?

The 1,000 Fan theory – an idea that 1,000 ‘true’ fans are enough to sustain an artist’s career – has been trumpeted in the music biz for a number of. Continue reading

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Selling CDs To Strangers [Case Study]

In this piece, Brian Hazard of the project Color Theory walks us through his recent experiment of pitching a Depeche Mode cover album re-release to strangers on the internet. Guest. Continue reading

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