Word Of Mouth Marketing: What It Is, How To Cultivate It
Industry consultant Bobby Borg sits down to chat with Freddy Nager, former label exec, professor, and owner of Atomic Tango about the elusive but ever-sought after word-of-mouth marketing, and what. Continue reading
Run Your Own PR Campaign: Musician’s Guide
When it comes to cultivating a successful music career, big dreams and wishful thinking won’t get an artist very far. Here, we explore how bands and artists can better expend. Continue reading
Eight Essential Music Business Principles You Need To Know
Challenging as the music industry is, abiding by these basic business principles can give you a fighting chance at beating out the competition and making your music career a success.. Continue reading
Getting More Views On TikTok As A Musician
While achieving much-coveted TikTok fame as an artist may seem to be largely a product of random chance, the reality is that there are a few things artists can do. Continue reading
5 Tips For Taking The Pulse Of Your Fanbase
When it comes to communicating with your fans, listening is just as important as talking. Here, we offer some pointers on navigating the two-way street of fan communication, and how. Continue reading
Marni Wandner, VP Marketing Biz Dev At The Syndicate [A2IM Featured Exec]
In this edition of A2IM’s Featured Executive, we hear from Marni Wandner, the Vice President of Marketing and Business Development at the independent entertainment marketing agency The Syndicate. Guest post. Continue reading
What DaBaby’s Success Can Teach Other Artists [Video]
Following DaBaby’s two straight years of radio and streaming success, other artists have a lot to learn from the rapper about effective marketing and consumer engagement. Guest post by James. Continue reading
What Content Marketing Can Teach Musicians
While most artists may not feel like the term is relevant to them, bands and musicians can actually learn quite a bit from the concepts and ideas behind content marketing.. Continue reading
Guide To Creating A Social Media Content Calendar For Musicians
With social media now an established critical part of your marketing arsenal, it’s important to establish a content calendar, to ensure you’re posting consistently enough to cultivate steady growth on. Continue reading
Preparing For A Music Photoshoot: Photographer’s Pro Tips
Here, professional celebrity photographer Josh Telles shares some key tips on how musicians should prepare for their next photoshoot in order to ensure the photos are high-quality, compelling, and authentic.. Continue reading
