Case Study: Indie artists HURTS releases ‘Faith’
Here we break down the findings from a case study on London-based duo HURTS’ fifth studio album release, analyzing their goals, tactics, and ultimate results. Guest post by Michelle Golden. Continue reading
Personalize your SMS using fun patterns, new cursors
Here, the good folks at Symphonic share of few of the delightfully whimsical new SMS options for cursors and backgrounds now being offered. Guest post by Randi Zimmerman of the. Continue reading
The 10 best ways to utilize a small music marketing budget for your next release
Although marketing is one of the most important things an artist can do to support their music, it also remains one of the most confusing. Here, Christine Elise Occhino shares. Continue reading
Where to find detailed TikTok analytics
For a platform as algorithm focused as TikTok, being able to find and utilize detailed analytics is important for bands and artists trying to successfully navigate the platform. Here, we. Continue reading
Surprise releases aren’t a good idea for indie artists: Here’s why
Dropping an album out of the blue can be a great way for industry heavy hitters to make a big splash with their latest release, but a similar tactic is. Continue reading
4 DIY online promotional ideas for your next release
Particularly for artists just starting out, DIY promotion is key to developing an audience for your music, and with many traditional options for promotion still off the table (think concerts),. Continue reading
5 things to avoid when pitching music to bloggers
Getting coverage from music blogs is important for career growth, but with so much competition in the field, simple mistakes can quickly get you written off by busy, over-saturated bloggers.. Continue reading
Facebook will soon help publish your newsletter, but we aren’t sure it’s a good idea
Newsletters have a been a staple of artist-to-fan communication for some years, and while email has historically been the best tool for this, Facebook is now getting into the newsletter. Continue reading
4 reasons surprise albums are a big risk for an independent artist
Dropping a surprise album out of the blue can be a successful marketing stunt for major artists with a large, engaged following, but for smaller, independent artists, still working on. Continue reading
Marketing tactics musicians can borrow from ecommerce brands
For artists looking to promote and sell their digital content, one of the best sources from which to draw inspiration is ecommerce brands. In this piece, we break down how. Continue reading
