YouTube video optimization: 2021 Edition

Simply uploading your latest music video or live performance clip to YouTube just won’t cut it these days, but – fortunately enough – optimizing your video isn’t actually all that. Continue reading

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Engage fans with these ideas for Instagram Reels

Instagram Reels is an excellent tool in your musician’s arsenal for reaching fans on a high engagement, low saturation platform by creating versatile, original content. Guest post by Randi Zimmerman. Continue reading

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Facebook’s facelift: 2021 best practices

Facebook, now the largest social network worldwide, has kicked off 2021 with some major changes. Here, explore how to most effectively navigate these changes as an artist in 2021. Guest. Continue reading

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Music industry guide to TikTok

As TikTok continues to blow up the music industry, it’s becoming increasingly important for artists to get a handle on how to market themselves on the platform. In this guide,. Continue reading

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Spotify updates, expands Promo Share Cards for artists

After launching just under a year ago, Spotify’s Promo Card tool is receiving a major update which will give artists the option to easily generate social media assets celebrating major. Continue reading

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Best music marketing practices for Twitter: 2021 edition

Another year, another set of best marketing practices! On a platform as rapidly changing as Twitter, staying up do date on current marketing trends is critical to getting your music. Continue reading

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Team building for independent artists: The top people necessary for success

Being an independent artist doesn’t mean you need to do everything by yourself, in fact, having a strong team backing you up is invaluable. Here, we share the six most. Continue reading

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Guide to setting up a shop on Instagram

For bands and musicians, IG’s Shops on Instagram platform is a great tool for driving merch sales and pulling in a little extra revenue during the ongoing pandemic. Here, we. Continue reading

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Best practices: Picking your music release date

For artists preparing to drop new music, choosing a release date might seem like one of the more straightforward parts of your release strategy, but there is a significant amount. Continue reading

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11 marketing ideas for TikTok, Instagram

When it comes to marketing your music on fast-moving platform such as TikTok and Instagram, finding alternative ways to push the same material is key. Here, we look at some. Continue reading

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