Set these realistic goals for your upcoming DIY release
As a developing artist, simply the satisfaction of sharing your music with an audience can be rewarding enough in the wake of a new release, but it’s also important to. Continue reading
Black Honey’s “Written & Directed” [a case study]
In this case study, we dig into the strategy and tactics employed by English independent rock band Black Honey to fund and promote their sophomore album Written & Directed. Guest. Continue reading
The secret guide to smarter music marketing in 2021
Music marketing has never been easy but, as James Shotwell here explains, a shift in perspective, and understanding of how contemporary fandoms work, can help pave the way to significant. Continue reading
YouTube Shorts: Everything you need to know as an artist
In a bid to challenge TikTok, YouTube is finally releasing YouTube Shorts to the public. Here, we look at everything you need to know about YouTube Shorts and how it. Continue reading
The importance of cultivating a fanbase on emerging platforms
Maintaining a presence on heavy hitters like Twitter and Facebook is a big part of growing a fanbase, but getting involved with new, up-and-coming platforms is an effective way to. Continue reading
What everyone gets wrong about audio discovery – but Facebook, Spotify might get right
Word-of-mouth remains the main driver for how listeners typically discover new audio, and while many in the audio industry have found this this a nebulous and elusive marketing channel to. Continue reading
9 tips for writing an informational band bio
A solid bio is a key tool in any band or artist’s promotional arsenal. Here, music industry consultant Bobby Borg offers some tips on what to include in a band. Continue reading
Guide to spending first $500 to promote a new music release
Dropping a stack on music promotion can be unnerving, so music marketer extraordinaire Amber Horsburgh shares how to best spend a $500 promotional budget. Guest post from Amber Horsburgh Spending. Continue reading
Defining your artist brand An easy step-by-step guide
For an artist, defining and then communicating your personal brand to an audience is key to the development of your career. Here, Dayna Young walks us through an easy step-by-step. Continue reading
WINNING NEW FANS: 3 techniques for providing quality access points for new listeners
Although getting new fans to hear your music through touring and live performances is currently still off the table, there are a number of other ways to pique the interest. Continue reading
