How to turn listeners into fans: tips from an expert
Aileen Crowley, an expert in the music streaming business, talks about how to use market strategy to convert your listeners to fans. By Rutger Ansley Rosenborg from Chartmetric’s How Music. Continue reading
5 must-dos for independently releasing music
When it comes to dropping new music, having a well thought out release strategy is critical in ensuring that it it actually makes a splash with listeners. Guest post from. Continue reading
How to narrow down your music strategy into manageable steps
Here we explore how to break up an otherwise Sisyphean music marketing strategy into more manageable and actionable steps. Guest post by Sara-Lena of Blackbird Punk Music Strategy is a. Continue reading
What are marketing drivers and why are they so important?
Marketing drivers are the underlying forces that compel a potential consumer to want to buy or pay for certain products/services. We break down what these are for an artist, and. Continue reading
7 ways to craft band website layouts you’ll love
The look and feel of any artist website is hugely important to audience development and fan engagement. Here, we break down seven visually stunning layouts both you and fans will. Continue reading
Are your music marketing efforts paying off?
Tony van Veen discusses how to identify whether the blood, sweat, and tears you’re sinking into your marketing efforts are actually paying off and translating into meaningful revenue. Guest post. Continue reading
How to create demand for your music
As an artist, your number one job is to create demand for your music, something that should be done through patience and dedication to your craft, rather than through constant. Continue reading
Facebook video strategy [2021]
Facebook has managed to establish itself as a leading player in the world of online video, but as with so many aspects of marketing on Facebook, the best strategy for. Continue reading
Black Honey’s “Written & Directed” [a case study]
In this case study, we dig into the strategy and tactics employed by English independent rock band Black Honey to fund and promote their sophomore album Written & Directed. Guest. Continue reading
How To Utilize Business Plan Canvas For Success In The Music Business
In this piece we explore how bands and artist can use the tried-and-true business tool Business Plan Canvas as a planning resource and, ultimately, propel them toward greater success in. Continue reading
