Empowered woman standing in front of Black Box music industry logo, symbolizing innovation and leadership in the music and entertainment technology sector.

Black Box’s Livia Tortella on Her Top Artist Brands of the Decade

Black Box shared their widely-anticipated annual “Top Artist Brands” analysis, expectedly featuring some bombshell picks. We talked to CEO Livia Tortella about their list.

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independent venue marketing lessons

Independent Venue Marketing Lessons From Across the U.S.

Hypebot’s ‘In The Trenches’ interview series highlights the on-the-ground realities of concert marketing – from tiny independent rooms to multi-venue regional operators. Across these venues one thing is clear: effective live-music marketing is more strategic, data-driven, and community-rooted than ever. Learn standout independent venue marketing lessons from the people battling to fill their rooms.

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Stylish K-pop girl group members in black and white outfits with a vibrant pink pop art background, showcasing trending music culture and modern fashion.

The Context Behind K-Pop’s Biggest Scandal [MIDiA]

What K-pop’s biggest scandal has to do with western “360 deals” and the wholesale export of K-pop’s working marketing methodologies to global music markets.

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Teens practicing music at home, young musicians with electric guitar and keyboard, cozy indoor setting, creative music session, indoor rehearsal, musical instruments, home music studio, learning music, casual band practice, youthful musicians.

Is Scalability Overrated? Why Artists Should Do Things That Don’t Scale

This OpEd from Carlo Kiksen of The Fanbase Builder suggests that perhaps artists should do things that do not scale.

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NFT charity broadcast poster for World Food Programme's Don't Assume Day featuring diverse diverse artists and performers promoting awareness and social activism for global food security.

NTS Thrives in the Spaces That Streaming Leaves Behind

From our friends at MIDiA Research, a story about online radio and community building through NTS’ Don’t Assume Day.

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Get Artist Accounts Ready For Spotify Wrapped

Just 2 Days Left To Update Spotify Artist Accounts For Wrapped 2025

There are just 2 days left to update Spotify Artists Accounts for Wrapped 2025. Fortunately, Hypebot makes it easy with a checklist and tips from Spotify to help every musician get ready.

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AI search musicians press

AI Search Makes Press Essential for Musicians

Because AI Search relies on compiling sources from around the internet to generate related information, it’s more crucial than ever before to get your music reviewed.

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Killer content ideas for artists on social media

17 Killer Social Media Content Ideas for Musicians

A helpful guide for artists to cut through the noise of social media with time-tested and original content ideas that fit your brand.

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Live concert performance featuring an artist on stage with vibrant lighting and an energetic crowd, showcasing music industry events and entertainment at Hypebot.

Going Viral Does Not Mean More Fans

The dream of having a viral hit and gaining tens of thousands of followers is a myth, according to new MIDiA research.

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Netflix neon sign at night with surrounding movie posters, reflecting a vibrant entertainment district.

How KPop Demon Hunters nailed the Formula for Fandom

KPop Demon Hunters became Netflix’s most-watched film by representing authentic fandom and K-pop culture. Its blend of real fan insight and universal themes turned a niche into a global hit. Learn how KPop Demon Hunters nailed the formula for fandom

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Data analytics dashboard illustrating social media growth, user engagement, and performance metrics for music and entertainment industry strategies.

4 Ways Artists Can Use YouTube Analytics to Grow Their Reach

YouTube’s guide for using analytics to help creators grow their channels offers artists some interesting tips and insights. Let’s take a look!

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