Independent Artist Case Study: The Rise of Evil Ebenezer

Evil Ebenezer turned his unique sound and relentless drive into an indie success story. This independent artist case study explores the strategies behind his rise and the lessons every independent artist can learn.

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Dua Lipa, Kacey Musgraves, Kings of Leon go Direct-to-Fan for Album Releases

Discover how Dua Lipa, Kacey Musgraves, and Kings of Leon smartly use direct-to-fan album releases. Learn the secrets behind their genius and how it could reshape the future of music distribution…..

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How to promote a playlist: A Case Study

This real-life case study showcases how a product – in this case, an indie playlist – moves through the marketing funnel, effectively engaging and converting consumers at each stage. from. Continue reading

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Amazon Music’s Hype Deck simplifies music marketing [Bobby Owsinski]

Amazon Music makes music marketing easy and accessible for artists of all levels with their free Hype Deck feature. ….

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How to set and reach your music marketing goals

Everyone has goals in mind, but the skill comes in when you create a plan to make that goal achievable. Here’s how to set and reach your music marketing goals.. Continue reading

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Should music marketing focus more on older generations?

The demographics of radio listeners and music fans are changing, and so must marketing strategies. A guest post by Fred Jacobs of Jacobs Media Strategies. As we know, things tend. Continue reading

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A guide for influencer marketing for musicians

Learn how to utilize influencer marketing to grow and expand your music career. A guest post from DITTO MUSIC. Influencer marketing is one of the biggest trending hypes that independent. Continue reading

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How to get music featured on podcasts

Podcasts offer opportunities to get your music played. But the best ones to submit music to aren’t necessarily music-related podcasts, which get buried with submissions. A guest post by Randy. Continue reading

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Social Media Calendar for Musicians

The best and worst months to release music

Did you release a new song that you were really excited about, but it completely flopped? Well, there is a good chance you just released it during the wrong time. Continue reading

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Musician’s guide to creating content, marketing and making money during the holidays

Everyone is spending money during the holiday season. Learn how to get a piece of that action this year.

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