When Does Brand Extension Stretch Too Far? Jimmy Buffet To Open Margaritaville Retirement Community
Most musicians are long past worrying about selling out to be in an ad or endorse a product; and one of the king's of brand extension has been Jimmy Buffet. Continue reading
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Royalties, Regulation, And Risk: Why Artists Need To Diversify
In the wake of the recent DoJ Decree, this article explores the need for artists to diversify their sources of revenue, expanding beyond just musical opportunities but establishing revenue streams completely. Continue reading
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