Tag: Jill Haverkamp

This Week on MTT: How To Make Cash From Covers

Several great essays appeared on MTT this week: Jill Haverkamp: 6 Case Studies on Successful Online Music Marketing Alex Holz: Cash for Covers Jonathan Jaeger: Product Placement Won't Save the Music. Continue reading

admin on 02/26/2011 in Music Think Tank | Permalink | Comments (0)

Tags: Alex Holz, Britney Spears, Cash for covers, cover songs, David Hahn, employers, Jill Haverkamp, Jonathan Jaeger, music marketing, Music Think Tank, musicians, Natalie Cheng, Product placement, recession

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6 Case Studies on Online Music Marketing

On Music Think Tank, Jill Haverkamp gives us a sample of 6 case studies on how artists have effectively connected with their audience online. One example comes from the recent. Continue reading

admin on 02/22/2011 in Music Think Tank | Permalink | Comments (1)

Tags: Arcade Fire, case studies, connection, fans, Grammys, Jill Haverkamp, marketing, Natalie Cheng, online

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