Instagram Reels Is DOA: Why TikTok Is Superior

While the world holds its breath on whether a US TikTok ban will actually go into effect, Instagram has tasted the blood in the water and debuted its new Instagram. Continue reading

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How To Create An Instagram Reel Using Your Music

In an effort to gain ground on TikTok, Instagram recently rolled out its new feature, Instagram Reels, which allows users to create 15-second videos cut to music. While established artists. Continue reading

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Utilizing TikTok’s Video Editor For Instagram Stories

Even if you’re not looking for your moment of fame on TikTok, the platform’s slick video editor can be an excellent tool for artists to create the perfect Instagram story.. Continue reading

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Instagram Shopping Expansion Available For Musicians, Creators

In an effort to allow more businesses and creators to sell on the platform, Instagram is expanding its eligibility requirements, meaning more bands and artists will have the ability to. Continue reading

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How I’m Promoting My Spotify Playlist Using Instagram Stories Ads

Here Brian Hazard of the synthwave project Color Theory recounts his recent success boosting traffic on his Spotify Playlist through some good old-fashioned advertising – in this case through Instagram. Continue reading

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Indie Pop Duo 2 Story Cabin Instagram Campaign [Case Study]

In this piece, we go behind the scenes and follow the Brooklyn-based indie pop duo 2 Story Cabin through their promotional Instagram campaign, as conducted by Cyber PR. Guest post. Continue reading

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Facebook, Instagram Roll Out New Features Bringing People Closer Together

While the social network as grown and changed over the years, Facebook began as tool for allowing people to reconnect. It light of recent events, Facebook (and its child company. Continue reading

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Social Media Posting Frequency: 2020 Edition

While some might feel you can never promote yourself enough on social media, there comes a point when too much sharing simply starts to feel like spam. Here we look. Continue reading

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Best Times For Social Posting During COVID-19

Frequency and timing have long been strategic factors in social media posting, but as with so many things, the current pandemic has changed the efficacy of when and how often. Continue reading

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How To Share Your Songs on Socials From Spotify

With social media’s increasingly important role in connecting artists with their fans, connecting your socials back to Spotify is more important than ever for getting your music heard. Here, we. Continue reading

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