Using Your Email Signature To Effectively Market Music
Here Dave Ruch looks at an area of marketing where most artists can use improvement: the email signature. Prime real estate that is often underutilized, this piece explores how to. Continue reading
Spotify CEO Daniel Ek Could Net $2B In Stock Sale
Daniel Ek, the CEO and co-founder of Spotify could to sell 15.8 million shares of the company worth as much a $2 billion in its direct listing, when the company. Continue reading
Social Media Marketing 101: Content Calendars, How To Post
Katie Guastini from Blue Biscuit Digital join Michael Brandvold and Jay Gilbert to discuss the basics – Social Media Marketing 101. With 10 years of experience in digital marketing and. Continue reading
Context, Not Genre Drives Playlist Popularity [Analysis]
Early Spotify users found playlists by searching for a genre (Americana, metal, hip hop). But over time, that has shifted to more searches by context (at the gym, work, Sunday. Continue reading
Spotify Cuts Off Playlist Payola Service SpotLister
In a move that many see as long overdue, Spotify has effectively shut down pay-for-playlist slot site SpotLister. But more than a dozen similar pay for play services continue to. Continue reading
Last Week In Music Commentary
Commentary on goings-on in the music industry this week covered how to fix the Music Modernization Act's busted Audit Clause, how the copyright stranglehold could potentially be dooming Spotify, and. Continue reading