I Spent $500 Promoting My Song On Deezer [Brian Hazard]

In this article Brian Hazard of Color Theory details his experience dishing out $500 large to promote one of songs on the streaming service Deezer, how the process worked, and. Continue reading

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REWIND: The New Music Industry’s Week In Review

Before moving on to another full week of music industry news, we're looking back on the past seven days of business happenings including a new deal between labels and streaming. Continue reading

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How College Students Discover and Consume Music

College is where we form lifelong listening habits, so the battle for collegiate ears is an important one. Yesterday, Spotify announced a premium bundle with Hulu for students at just. Continue reading

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Ex-Maker, MySpace Music, MTV Exec Courtney Holt To Head Revamped Spotify Video Effort

Former Maker, MySpace Music and MTV executive Courtney Holt is finally moving his career past the letter “M” to head revamped video efforts at Spotify.  The news comes on the. Continue reading

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Universal, Spotify Deal Is Even Bigger Than It Looks [Mark Mulligan]

Yesterday's announcement that Spotify had signed a multi-year licensing deal with UMG is a clearly a big deal, clearing the way for a Spotify IPO.  But it's also much, much. Continue reading

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Live Nation, Vice Media Shutter Ad Video Unit, 12 Laid Off

Live Nation has pulled the plug on a company unit that produced video content for advertising.  According to the New York Post, sources said the division, a joint venture with. Continue reading

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Why People Pay For Subscription Entertainment Services

Here Karen Allen looks what makes a person willing (or unwilling) to pay for subscription entertainment, depending on whether the content they're accessing is premium or non-premium.

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3 Simple Steps That Would Fix The Record Business In 2016 Using Windowing

Although hardly a new marketing technique, the time-tested practice of "windowing" new music releases could be the industry's ticket to a more profitable future, as well as providing artists with greater. Continue reading

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Will Vessel Video Make The Same Mistake As Tidal?

Even though many in music hate to acknowledge it, YouTube really runs the music business these days. Multiple studies have found that most discovery of new music online is the result of. Continue reading

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Google Readies YouTube Ad Free Paid Subscription, Creators Forced To Sign On

While still hugely popular, YouTube is facing pressure on many fronts. Key to Google's response is the launch of  a long-rumored paid service, as well as, an ongoing squeeze of. Continue reading

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