glocalization of music

Are global playlisting campaigns worth it for Indie-Rock? [Case Study]

Will indie/alternative rock find success all over the world? Horus Music used the band Camen’s single ‘Poltergeist’ to answer that very question. via Horus Music CAMENS are a four-piece indie/alternative rock. Continue reading

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International Music Promotion: Launching Your Next D.I.Y. Global Campaign

What does “worldwide” really mean when it comes to reaching listeners? While major streaming services have international reach, there are other companies outside that US that are often much more. Continue reading

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5 Reasons Why Artists Should Embrace Competition And Saturated Markets

Trying to make it as an artist in 2019 is, undeniably, and uphill battle. With saturated markets and pitiful streaming revenues, attempting to cultivate a successful career as musician can. Continue reading

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DistroKid Adds ‘Synchronized Global Release’

You upload music and on release day tweet to fans, “My new single just dropped — listen now on Spotify!“  But there’s a problem. Streaming services release music in each country according to. Continue reading

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