Does The 1000 Trues Fans Theory Work In 2021?
The 1,000 Fan theory – an idea that 1,000 ‘true’ fans are enough to sustain an artist’s career – has been trumpeted in the music biz for a number of. Continue reading
Last-Minute Gift Ideas For Giving Back To Your Fans! [Video]
The fan support of artists throughout this truly unprecedented year has been extraordinary, and for bands and musicians looking for some last-minute ways to give back, we have a few. Continue reading
CASE STUDY: How Lecrae Used Spotify’s Marquee To Bring Lapsed Listeners Back
Here, two members of artist Lecrae’s marketing team share how they were able to use Spotify’s Marquee feature to overcome some of the marketing challenges of COVID, and draw lapsed. Continue reading
Fan Communities And How To Understand Them
Fans are critical to the music industry and the livelihood of artists, which means understanding different fan communities – and how they operate – is key to cultivating a successful. Continue reading
Forget 10,000 True Fans. How About Just 1?
Since 2008, the theory of 10,000 true fans being enough to sustain an artists career has permeated music industry marketing, but what if that ratio could be parred down from. Continue reading
How Facebook Ripped Off Zoe Keating’s Fanbase
After Zoë Keating was forced to cancel a live concert due to COVID, scammers leapt at the opportunity to create a fake, live-streamed version of the show. Although Keating was. Continue reading
How To Sell More Merch During A Live Stream
Merch has long been a pillar of artists’ income, and while live shows were once the place to sell it, the transition to live streaming means bands and artists need. Continue reading
A Guide To Converting Fans Into Paying Subscribers
Amassing a following on streaming services and social media is a great first step for artists, but being able to take those fare-weather fans and convert them into paying subscribers. Continue reading
Your Guide To Music Merch
With concerts and touring largely on hiatus, making money in the music industry is harder than ever. Fortunately, artists still have the ability to make and market merchandise to their. Continue reading
Promoting A ‘Free CD’ Offer For Fans & Profit
In this piece, musician Brian Hazard walks us through how he was able to leverage and promote a “free CD” offer in order to successfully grow his fan base and. Continue reading
