Ian Rogers: “Something massive (is) going on… a power shift from manufacturer to publisher.”
Dmitri Vietze believes that there is something massive going on in all content creation. Customers are relying more on trusted sources and publishers that connect content to an audience. On. Continue reading
Why No One is Reading Your Newsletter
You’re a musician and have collected a list of email addresses and started sending out newsletters to these potential fans. This is great, but are people reading your newsletter or. Continue reading
MTT Weekly Recap: What are the odds of succeeding WITH a record deal?
Where The Music Industry Thinks Out Loud Michael Brandvold: Make That Five Tips for Your Domain Robin Davey: What are the odds of succeeding WITH a record deal? Bas Grasmayer:. Continue reading
Marketing Music Through Non-Linear Communication: The Ecosystem Of Fans, Artist & Label
On Music Think Tank, Bas Grasmayer has posted a follow-up to his article that was posted in March where he introduced his thesis’ main theory of the ecosystem of fans.. Continue reading
Is Anti-Marketing Right For Your Band?
Musicians are always concentrating on how to market themselves to fans, but have you ever thought about purposely obscuring your band name or refusing interviews? On Music Think Tank, Derek. Continue reading
Musician’s Arsenal: Killer Apps, Tools & Sites – Turntable.fm
On Music Think Tank, Ariel Hyatt continues with her series, Musician’s Arsenal, which features music apps, tools, and websites. She features the website, Turntable.fm which has been growing in popularity.. Continue reading
Study Says Connect With Your Fans To Counteract Illegal Downloading
An academic research paper by Kalika N. Doloswal and Ann Dadich on "using policy to curb illegal downloading" provides some interesting insights into the strength of efforts to connect musicians. Continue reading
No One Will Remember Your Band: 10 Ways to Stop Being Forgettable
Avid music fans like to seek out new music and attend shows. It is always great when these fans decide to support your music, but people are often overwhelmed and. Continue reading
