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3 Strategies that turn Superfans into Super Marketers [YouTube Culture & Trends Report]

According to the new YouTube Culture & Trends Report, 89% of Gen Z describe themselves as fans of someone or something. In comparison, 65% consider themselves “video content creators,” and 80% say they consume content about their favorites at least once a week.

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Taylor Swift vs. boygenius: Has it gotten too costly to be a music fan?

What does it cost to be a fan? How does that cost affect who an artist’s fans are and the very nature of fandom? Fintech firm Self Financial studied the cost of being a music fan by looking at the average cost of the most-streamed artists’ concert tickets, merchandise, and albums…..

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How musicians can make money by focusing on fandom [Ariel Hyatt, Cyber PR]

Fans are the fuel that gets and keeps every career running, so it only makes sense that getting more of them will mean more money. Here’s how to get started…..

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How to start a fan club the right way with Stone Foxes’ Shannon Koehler

Shannon Koehler from The Stone Foxes sits down with Michael Brandvold to discuss their fan club, The Fox Den, and what they’ve learned about running it. The Stone Foxes launched. Continue reading

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How direct-to-fan is becoming fan-to-fan [MIDiA]

Music fans are given an abundance of tools to share, interact, and connect as artist audiences become online communities ands they are set to reshape how we think about music. Continue reading

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Tribes are the future of fandom, but is that a good thing? [Mark Mulligan]

Mark Mulligan and the analysts as MIDiA see fandom shifting from mass-appeal to closed tribes, and as we’ve seen in the era of Donald Trump that short can have negative. Continue reading

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3 creative ways to use a fan membership

Here, we look at three way fan memberships can be used to strengthen the connection between you and your fans, as well as provide you with a steady, reliable income.. Continue reading

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The BTS Army and what really defines ‘popularity’

Taking fandom to another level, BTS’ ARMY has been both praised and critiqued by Western media. In this piece, member Ami Patel details just what exactly BTS ARMY is. Guest. Continue reading

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Ask your fans what they want

Here Brian Hazard details how he was able to use a set of straightforward surveys to gather information from his fans on what sort of merch they wanted to see. Continue reading

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Having a wide range of merch is important: Here’s why

When it comes to selling merch, don’t make the mistake of putting all your eggs in one basket. Variety is the name of the game when it comes to getting. Continue reading

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