Oddisee Fights “The Good Fight” [Case Study]
When D.C. hip hop artist Oddisee decided to release his sophomore album The Good FIght this year, it presented an excellent marketing opportunity for his promotional team, who utilized the artist's interest in coffee as a means. Continue reading
5 Clever Ways To Promote Your Show Beyond Posters, Facebook
While pushing your show on social media and plastering your town with promotional posters can be effective to a certain extent, there are are several other less obvious ways to. Continue reading
How To Monetize Your Music On YouTube
YouTube has undeniably become one of the most important tools with which artists engage both preexisting and potential fans, but in order to effectively monetize this engagement, a certain procedure must be. Continue reading
Facebook Is Offline! [STAY CALM…]
3:53 PM ET Monday Its back up. Exhale… Facebook has been down for almost an hour. Hard to believe this could happen, particularly mid-day on a busy Monday. No word yet. Continue reading
The Changing Role Of Social Media For Bands And Brands
Social media has, undeniably, been a game changer for musicians, but as the social media landscape continues to shift, so too does its role for artists and marketers and it. Continue reading
7 Tips For Running A Music YouTube Channel
Having a YouTube channel can be an excellent way to promote your music and make it available to a broad audience, but as with so many platforms, knowing how to. Continue reading
THE PITCH: Wurrly – Music Studio App Meets Artist Discovery Pltaform
Today, our ongoing series THE PITCH, which showcases early stage music startups. shines the spotlight on Wurrly, an on the go music studio app that some A&R execs are also. Continue reading
How to Grow your Fan Base by Focusing on Location
There was a time where location in the music industry had its disadvantages. You may have had a local fan base, but making the world know about your music was. Continue reading
Action Is The Key To Music Success
As artists, we are naturally overly critical of our work. No one wants to release something out to the world that is less than perfection. But the fact of the. Continue reading
