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How Artists Can Shape Their Brand in 2025

In this era of music marketing, it’s crucial for artists to take an active role in shaping their brand look and narrative. Here’s a handy guide to artist branding to help you get started!

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How to earn a superfan in 90 seconds or less

Tony van Veen shares a real-life story of how an artist took 90 seconds and converted him into a superfan for life.. by Tony van Veen of DiscMakers Blog As. Continue reading

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Energetic musicians playing electric guitars during a lively jam session, with colorful string lights in the background, showcasing music collaboration and vibrant performance atmosphere.

6 creative ways to support all indie artists right now

The return of some shows and tours might make it seem as though the music industry is starting to get back to normal, but this is far from the reality,. Continue reading

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SoundCloud throws down with fan-powered royalties

SoundCloud has been making waves recently by being the first service to switch to a user-centric royalty model, where listeners pay for the music they’re actually listening to. Here, we. Continue reading

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3 Benefits Of Live Streaming And How To Get The Most Out Of Them

Live streaming is clearly here to stay, and while many prefer in person, live shows, there are some benefits unique to live streaming. Here, we break down what they are,. Continue reading

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A vibrant concert scene with musicians performing on stage under blue lighting, with audience members enjoying the live music experience.

Future Of VIP Fan Experiences

Offering VIP Fan experiences to concert attendees has become a great way for artists to draw in some additional revenue from concert attendees. As the business landscape changes and we. Continue reading

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Importance Of Constructing A Narrative

Here Jake Udell reflects on how the non-linear nature in which fans often experience music differs from that of other media, and how this experience should inform the way bands. Continue reading

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Why Building An Engaged Fan Base Is Key To Being A Successful Artist

Deciding to pursue a career in music requires a massive leap of faith, and success is hardly a guarantee. In the end, what will make or break your career is. Continue reading

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How To Show Your Affection For Your Favorite Bands

Nothing enhances a live music experience like finding a means to express your appreciation for and loyalty to the artist involved. Here, we look at four unique ways the modern fan can support. Continue reading

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The Ultimate Guide to Band Merchandise

Since many musicians rely on merchandise sales now as part of their income streams, it’s important that they know what to order and how to sell their products. Want to. Continue reading

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You’re Not Ready For A Fanbase If You Won’t Go Out Of The Way For Just One Fan

By Michael Brandvold of Michael Brandvold Marketing. A 90 year old women is a Metallica fan and her dream was to meet the band, so they came and visited her.. Continue reading

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