Four Simple Ways to Engage Your Social Media Audience

We have defined engagement and found benchmarks to aim for, but how exactly do you engage with your audience on social media?  There’s no hard and fast rules, but here are a few. Continue reading

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How to Grow your Fan Base by Focusing on Location

There was a time where location in the music industry had its disadvantages. You may have had a local fan base, but making the world know about your music was. Continue reading

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“What Should I Post On Facebook?” 12 Facebook Tactics That Work

If you feel challenged by Facebook marketing, you should know you’re not alone. In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for bands and brands to get noticed.. Continue reading

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What Most Musicians Don’t Understand About Selling Music

Why did you become a musician? I bet "because I love promoting and driving sales" wasn't on your list of reasons. But these days, musicians have to take on the. Continue reading

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Facebook Shares New Stats That Show How BIG Its Community Is

Yesterday Facebook reported quarterly financials that fell a little short of expectations. Along with it came new stats that showed continued growth across all its properties – Facebook, Groups, Messenger,. Continue reading

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Facebook Offers Musicians An Olive Branch With Events Subscription Feature

With Facebook virtually eliminating organic reach, musicians have struggled to reach their fans through Pages. As a bit of a peace offering, Facebook has rolled out an events subscription feature. Continue reading

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5 Types of Artists Good Managers Will Never Work With

As a music business consultant, one of the most frequently asked questions I get from up-and-coming artists is, "Where do I find a manager?" And every single time, I tell them, "You. Continue reading

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Dear SXSW Band, You’re Screwing Up Your Career With Your Profile

"You made it through the SX gatekeepers and have a shot to impress writers, producers, PR people, labels, publishers, sponsors and all manner of music biz peeps, so why are you crapping. Continue reading

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Google Begins Breaking Up Google+

There were a lot of big hopes for Google+ as a rival to Facebook when it was launched in 2011, but the social network has never quite lived up to the hype surrounding it.

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How To Use Facebook For Beginners

Guest Post by Veravo The guy in the cartoon below (after the jump) needs a lesson in how to use Facebook for beginners! Instead of posting on Facebook, he is posting. Continue reading

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