Social media is one of a musician’s best tools when it comes to reaching their fanbase, but it can also be the most frustrating aspect of an artist’s career. You can spend a lot of time posting only to have your posts only reach a small fraction of your followers on Facebook or receive no engagement on Twitter.
Of course, there are a lot of articles written on this topic that will give you all kinds of tips and tricks to boost the activity on your social media pages and grow your following. You should definitely take some time to familiarize yourself with the platforms, different engagement strategies, and the Facebook algorithm, and this free guide is a great place to start. But if you’re still struggling to make an impression, it’s time to look inward.
While the digital music industry has made leaps and bounds over the past few years, it still fails to provide artists with easy access to real-time data regarding their listeners.. Continue reading
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
“I swear by Hypebot every morning over breakfast.”
Derek Sivers
Founder, CD Baby
“Hypebot is the most focused music business centric resource we have.”
Celia Hirschman
One Little Indian, Downtown Marketing & KCRW-FM
“Well done.”
Seth Godin
Marketing guru
