Social Media Marketing 101: Content Calendars, How To Post
Katie Guastini from Blue Biscuit Digital join Michael Brandvold and Jay Gilbert to discuss the basics – Social Media Marketing 101. With 10 years of experience in digital marketing and. Continue reading
Context, Not Genre Drives Playlist Popularity [Analysis]
Early Spotify users found playlists by searching for a genre (Americana, metal, hip hop). But over time, that has shifted to more searches by context (at the gym, work, Sunday. Continue reading
Spotify Cuts Off Playlist Payola Service SpotLister
In a move that many see as long overdue, Spotify has effectively shut down pay-for-playlist slot site SpotLister. But more than a dozen similar pay for play services continue to. Continue reading
Getting It Done: The Week In D.I.Y. and Indie Music
Tips and advice for indie and do-it-yourself artists this week explored how to market to influencers, some non-irritating tips for promoting music that actually work, what U.S. artists need in. Continue reading
REWIND: The New Music Industry’s Week In Review
In this journey back through a crowded week of music industry news, we check back in with Spotify's announcement for and April 3rd stock debut, how social media use in. Continue reading
TOP POSTS: This Week’s Most Read Posts On Hypebot
In our most popular posts on Hypebot this week, we covered in detail the woes of a bankrupt iHeartMedia, Sony discusses a purchase of EMI Music Publishing, Spotify is revealed. Continue reading
Step By Step Guide To Influencer Marketing For Music Businesses
Influencer marketing plays a huge role in the music business, and while capturing the attention of an influencer may seem like sheer luck, there's a science to it, just like. Continue reading
Last Week In Music Commentary
Commentary on goings-on in the music industry this week covered how to fix the Music Modernization Act's busted Audit Clause, how the copyright stranglehold could potentially be dooming Spotify, and. Continue reading