Be-Hookd’s Silas Armstrong Talks Talks, Branding, Bots, Marketing Strategies [INTERVIEW]
Here Creative Director of Be-Hookd media, Silas Armstrong, discusses his job there, the work he's done to grow artists' digital presence, and how messenger bots can be used to connect. Continue reading
A$AP Rocky Named Creative Director Of MTV Labs
MTV and Viacom Velocity, its in-house creative agency, today named A$AP Rocky as Creative Director for MTV LABS, a creative incubator developed in partnership with rapper. Rocky and his own creative company AWGE. Continue reading
Entrepreneurial Muscle Building: A Musician’s Go-To Guide
Like it or not, a large part of the music business is just that: business. While musicality and creativity are certainly important, possessing solid entrepreneurial skills is also critical to getting. Continue reading
Developing A Strategy: A New Definition
As artists and managers are aware, having a solid strategy is critical to a successful marketing campaign, but what exactly is a strategy? This article looks at how the term. Continue reading
Music Think Tank Weekly Recap: Best Apps For Music Lovers • Are You Getting The Most From Your Fans? • More
This week on MusicThinkTank, we look at some of the best apps and accessories for mobile music fans, whether or not you're getting the most from your current fans, five excellent. Continue reading
How to Connect With Influencers When You Have Zero Music Industry Contacts
[UPDATED] By Cortney Harding on Sonicbids Blog A few weeks ago, the New York Times ran a profile of theAudience, a firm that connects big brands to social media influencers. Gone are the days. Continue reading
CHANGES @ ADA, Round Hill Music and Sony Music Nashville
Boutique music publishing company, Round Hill Music have announced two new hires – Steve Nalbert from BMG Rights Management and Britnie Stingelin from ASCAP. Sony Music Nashville laid off four staffers. Continue reading
Now That You’ve Booked Your First Film Scoring Gig, What Next?
By Peter Calandra, a NYC based Composer/Pianist/Guitarist/Educator. He has scored 40 films, written 2000 compositions for television and performed as a musician in the Broadway productions of Les Miserables, Miss. Continue reading