Spotify’s New Stretch Goal: 100 Million Users By Christmas

Spotify has put a full court press on customer acquisition and it appears to be working. Perhaps motivated by new competitor Apple Music or in preparation for a 2016 IPO,. Continue reading

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This Week In Music Commentary

Janita's interview for Forbes that Forbes declined to publish, Spotify's CEO says Apple Music is helping them out, and a big announcement from Beats 1 as we lend our ears. Continue reading

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Getting It Done: The Week In D.I.Y And Indie Music

Hypebot has a whole host of tips this week, from marketing cover songs, to running a music YouTube channel, to using FanBridge as means of promoting content. All these plus. Continue reading

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REWIND: The New Music Industry’s Week In Review

Is niche marketing the future of streaming? How can one effectively market and monetize cover songs on YouTube? How did record labels conspire to stop public domain Beatles music in. Continue reading

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Taylor Swift Is Now On Spotify (Well, Not Exactly)

Although Taylor Swift pulled her original version of 1989 from Spotify, it may soon be possible (thanks to a compulsory license) to hear a cover version recorded by singer-songwriter Ryan Adams.

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6 Tips For Promoting Your Music On Spotify

As streaming becomes a more and more popular method of listening to music, being able to effectively promote one's work on services like Spotify is critical to success. Here are. Continue reading

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2 Keys To Songwriting Success [Dave Kusek]

How do you think all the greatest songwriters got to where they are today? It’s easy to tell ourselves that they were born naturally talented and that we could never get to their level. But the truth is, behind every great songwriter is years and years of learning, frustration, struggles with writer’s block, and practice. But all that hard work that went on before they were famous isn’t what we see now. Now, we just see the outer facade of the career they’ve created.

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2015 Social Media Pyramid by CyberPR

It happens to me all of the time when I teach social marketing. Faces go blank, frustration begins to settle in and then I hear: “I just don’t have anything interesting to. Continue reading

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Think Before You Post On Social Media – This Chart Will Help

Regular posts on social media are essential, but its not enough – and usually damaging – to blast your followers with useless information or the same announcements repeatedly.  The answer. Continue reading

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This One Free Tool Will Make All Of Your Social Media Look Better

How your social media looks matters. It sends a signal. It says that you care. You are telling a story that I want to follow.  You are building a career. Continue reading

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