Coachella Sues Underground Fest Hoodchella For $100K Over Name
Brands matter and protecting a big brand is big business. A small underground Los Angeles festival is learning that lesson the hard way after riffing on the name of the. Continue reading
Why You Should Be Paying Attention To James Bay If You Aren’t Already
If James Bay isn't already on your list of artists to watch in 2015, the Brits Critics Choice Award winner should be. Currently projected by Next Big Sound to have a. Continue reading
Music Festivals Like Bonnaroo and Coachella Draw The Line At Corporate Stage Sponsorships
Though post-recession growth is bringing corporate sponsors back to music festivals, not everyone is fully embracing their return. Stage sponsorships, a fairly obvious opportunity, are being rejected by Coachella, Bonnaroo. Continue reading
Music Festivals Profit From Cultural Shifts To Quality Topped Off With Luxury
The Researchist, a market research blog, recently took a look at luxury offerings at three music festivals, Coachella, Bonnaroo and Lollapalooza. Since I don't follow the luxury market and haven't. Continue reading
The Business View Of Tupac’s Hologram Suggests More Dead Performers Will Be Revived
The appearance of a Tupac Shakur hologram at the Coachella music festival during a performance with Snoop Dogg and Dr. Dre got an amazing range of reactions on the web.. Continue reading
