
CDs are making a comeback!
CD sales are up for the first time in over a decade, and we take a dive into the DIY market to explore the details of what’s being hailed as. Continue reading

How letting fans pay what they want can actually sell more music
Recording artist and music promoter of over 20 years explains his own “pay what you want” CD sale model. A guest post by Brian Hazard of Passive Promotion. Disclosure: This. Continue reading

CD Preorder: A D.I.Y. Case Study
In this promotional case study, Brian Hazard of the project Color Theory shares his results after launching a preorder campaign for his two most recent albums. Guest post by Brian. Continue reading

Promoting A ‘Free CD’ Offer For Fans & Profit
In this piece, musician Brian Hazard walks us through how he was able to leverage and promote a “free CD” offer in order to successfully grow his fan base and. Continue reading

How I Promoted My Free CD Offer [Brian Hazard]
In this latest piece, Brian Hazard of the project Color Theory shares the process behind (and results of) his latest free CD promotional results. Guest post by Brian Hazard of. Continue reading

Disc Makers Offers FREE Shipping On CD Orders
Doing their part to help musicians during the pandemic, Disc Makers is offering free ground shipping on CD, DVD, and other optical discs orders of 100 or more through the. Continue reading

How I Sold 1K CDs In 10 Weeks [Brian Hazard]
In this case study, Brian Hazard of the project Color Theory explains how, antiquated though they may be, he was able to successfully sell 1000 CDs in the space of. Continue reading

40 Years Of US Music Sales From Tape Deck To Tidal
The recorded music industry has had a tumultuous 40 years, seeing both profitable highs and devastating lows. Here we look back a on timeline stretching from the eight track to. Continue reading

Is Physical Media Experiencing A Rebirth?
While many thought the streaming age would bring about the end of physical media as we know it, the opposite seems to be true, with not only vinyl, but other. Continue reading

Counterfeit Records: Are They On The Rise?
In addition to record labels’ already long list of woes, counterfeiting has recently emerged as an alarmingly prevalent issue in the world of vinyl sales. So what’s behind this recent. Continue reading