CARYS: A Case Study in Independent Artist Growth
Discover how CARYS refined her artistic direction to grow her fanbase and amplify her brand. CARYS: A Case Study in Independent Artist Growth reveals key strategies behind her transformation and. Continue reading
How I made $300 off music in one hour [Case Study]
In a world where live shows are still tenuous and streaming revenues are often pitiably small, artists are always looking for ways to earn extra income from their music. In. Continue reading
Songtrust Review 2021: How does it rank as a music publisher?
In this piece, Daniel Lock offers a candid review of whether or not Songtrust, an organization that collects publishing royalties on behalf of artists and industry players, lives up to. Continue reading
How ‘girl in red’ used Spotify Marquee for international rollout of her debut album [Case Study]
Here we explore how Norwegian indie pop sensation Marie Ulven (aka girl in red) harnessed the power of Spotify’s Marquee feature to help propel her debut album to international success.. Continue reading
Black Honey’s “Written & Directed” [a case study]
In this case study, we dig into the strategy and tactics employed by English independent rock band Black Honey to fund and promote their sophomore album Written & Directed. Guest. Continue reading
Case Study: Indie artists HURTS releases ‘Faith’
Here we break down the findings from a case study on London-based duo HURTS’ fifth studio album release, analyzing their goals, tactics, and ultimate results. Guest post by Michelle Golden. Continue reading
CD Preorder: A D.I.Y. Case Study
In this promotional case study, Brian Hazard of the project Color Theory shares his results after launching a preorder campaign for his two most recent albums. Guest post by Brian. Continue reading
An Overnight Success Story… 15 Years In The Making
In this piece, musician and entrepreneur Carter Fox details how he was able to draw on fifteen years of experience in the music industry and adapt his marketing strategy in. Continue reading
Yes, It’s Time To Talk About Christmas Music: Silya & The Bad Santas ‘Happy Holidaze’ Case Study
Here we follow the journey of one Norwegian band who capitalized on the Holiday season by giving themselves a festive rebranding and dropping the seasonally themed album Happy Holidaze. Guest. Continue reading
Indie Pop Duo 2 Story Cabin Instagram Campaign [Case Study]
In this piece, we go behind the scenes and follow the Brooklyn-based indie pop duo 2 Story Cabin through their promotional Instagram campaign, as conducted by Cyber PR. Guest post. Continue reading
