Musicians’ Corporate Identity Explained
While many artists might blanche at the idea of having a corporate identity, the reality is that being a musician means running a small business, and while having a CI. Continue reading
Best Practices For Changing Your Artist Name
Maybe as a result of legal issues, or because a name is simply offensive or damaging, changing your artist moniker is a difficult process that only gets harder the longer. Continue reading
Like It Or Not, You Are Who You Listen To
A new study from Israel’s Bar Ilan University revealed an exciting music psychology tidbit about who we listen to and why. According to the study, people tend to prefer the. Continue reading
Ladder Up: How To Connect Your Music To Something Big
Here music industry veteran and consultant Bobby Borg chats with Jeff Hirsch, founder and president of The Right Brain studio about strategies for branding and successfully connecting your music to. Continue reading
Guide To Avoiding Cliches With Your Visual Branding
Given how saturated the market currently is with new talent vying for the attention of consumers, it’s more important than ever for artists to make sure that their visual branding. Continue reading
What Exactly Does A Music Publicist Do?
In an effort to clarify some general industry confusion on exactly what role a publicist has in the music industry, Angela Mastrogiacomo here breaks down just what it is a. Continue reading
Big Sync Music On Providing Data-Driven Music Solutions For Brands
In this set of interviews, we hear from Big Synch Music’s new country managers, as the company works to expand into four new markets, bringing data-driven music solutions to Australia/New. Continue reading
How Bands, Artists Can Beat The Isolation Of Being Quarantined
Virtually every industry has been impacted by the COVID-19 crisis, and the social nature of the music economy means it’s been one of the hardest hit. That said, DIY musicians. Continue reading
Basics Of Branding For Musicians: Determining What Makes You Unique
When it comes to marketing themselves, artists often struggle with pinpointing what quality it is about them that makes them unique. Here we look at the technique for figuring this. Continue reading
What Does A Music Publicist Do?
In this piece, Angela Mastrogiacomo breaks down the role of a music publicist in relation to a band or musician and the important role they play in a developing an. Continue reading
