Artist performing on stage.

How Artists Can Shape Their Brand in 2025

In this era of music marketing, it’s crucial for artists to take an active role in shaping their brand look and narrative. Here’s a handy guide to artist branding to help you get started!

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The power of branding for musicians

This week’s Hypebot Flashback Friday looks at the power of branding for musicians and how to attract an audience. It starts with telling a story and a deliberate approach to building an artist’s brand.

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Indie Spotlight: Lakeside Entertainment Group

Are you an artist looking for a label? Then you need to check out Lakeside Entertainment Group below. A guest post by Lakeside Entertainment Group from A2im. Lakeside Entertainment Group. Continue reading

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A guide to Music Branding 2021 and beyond

These days, branding is one of the most important aspects of a music career. Keep reading to find out how it has changed in the digital and how it can. Continue reading

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How Scott Orr grew as an independent artist and launched a record label

In this edition of the Creative Cookbook, Canadian Musician Scott Orr, who was able to grow as an independent musician and launch a record label, shares with other artists how. Continue reading

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Get music heard: 5 areas to focus your marketing

With virtually every artist jockeying for the attention of potential listeners, strategically focusing your marketing efforts is critical to ensuring your music actually gets heard. Here, we look at five. Continue reading

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A person capturing a live concert or music event on their smartphone, with the stage and vibrant lighting visible on the screen, emphasizing social media sharing and event documentation.

Musicians’ Guide to making the most of user-generated content

As a musician, it’s important to cultivate a meaningful and authentic presentation online, and while this can sometimes be difficult, there is often a host of user-generated content available to. Continue reading

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Your artist website appearance is important for online presence and audience engagement.

Why the appearance of your artist website is so important

With so much activity taking place on social media, it’s often easy for artists to neglect their website – if they have one at all – but the appearance of. Continue reading

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Handsome talented musicians performing live on stage with electric guitars, keyboards, and DJ equipment at a concert, illuminated by dynamic stage lighting, creating an engaging music event atmosphere.

10 ways EVERY MUSICIAN must stand out

In a field as crowded as the music industry, sameness and lacking remarkability can be a huge hazard, so it’s important to separate yourself from the crowd. Guest post by. Continue reading

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Dos and don’ts of a music photoshoot

A photoshoot can make or break a band’s image, and getting it right and authentically portraying a band or artist requires careful planning. Carla Malrowe shares some critical tips from. Continue reading

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