Exposure Is Mostly Bullshit… Mostly
As an independent artist, it can be very easy to want to find as many opportunities to gain exposure. For some, getting exposure can be a challenge. For others, exposure. Continue reading
UMG CEO Lucien Grainge Pledges To “Transfrom The Business” In Year End Letter To Staff [Full Text]
In a year end memo to staff, Universal Music Group CEO Lucien Grainge laid out his vision of what he believes the world's largest music company music do to survive and. Continue reading
Call for Intern Applicants | Hypebot.com & Skyline Music Agency
Hypebot.com & Skyline Music Agency | Internship Openings Are you looking for a way to get your foot in the door with a music agency or gain experience digital marketing?. Continue reading
Festival Attendees Feel “More Favorable” About Brands That Sponsor [STUDY]
From the Nielsen Newswire. Brands are using music as a way to connect with their consumers now more than ever. In fact, U.S. music fans actually feel more favorable toward. Continue reading
F# Debuts Sponsored Music Player and Serve Yourself Spotify-Powered Ad Experiences
F#, a fairly new "digital music advertising" firm, has done a lot of interesting work connecting brands and music often through innovative use of Spotify playlists. Today they're releasing some. Continue reading
How To Make It In The Music Industry | 4 Key Factors
Everyone has their own definition of success – but anyone who has been on the hot pursuit of success knows the road is scarcely marked. Noting the critical importance of. Continue reading
Magic + Generosity = The Fan Crush
A Riff On Seth Godin: I've had more aha moments with Seth Godin than anyone else, hands down. The latest while reading his post on how brands create fans.. Continue reading
Top Ad Agency Edelman Tells Brands How To Engage The Ever-Evolving Music Fan
As music consumption continues to evolve, money from big brands has become increasingly important. Sponsorships, licensing, ongoing initiatives like Converse's Fader Fort and more, all help power the modern music. Continue reading
All or Nothing: How to Ensure Release Campaigns Live Up to Their True Potential
When planning your marketing and release campaign for new music, a tour, etc., you need to clearly define your strategy. If you’re not committed, fans may not feel as inclined. Continue reading
