5 ways to create a brand as a musician
Identifying your brand is essential for success as a musician. Fans want to know Who are you? and Why should I care? Learn how to stand out from the crowd. Continue reading
First steps to uncovering an artist’s brand
For every artist, figuring out your personal brand is an important step in developing your career, but is often easier said than done. Here, we look at a few easy. Continue reading
What Artists Can Learn From Travis Scott [Video]
A rapper, singer, producer, and brand consultant extraordinaire, Travis Scott has managed to attain an unprecedented level of success, all without compromising his vision. Here, we look at what other. Continue reading
Legal Basics For DIY Artists
For independent bands and musicians out there, the legal side of the music business can be thorny territory. Here, we break down the four legal basics of operating as a. Continue reading
Trademark Your Name: A Musician’s Guide
While you certainly can perform shows and release music with a name that isn’t trademarked, doing so isn’t generally recommended. Here Randi Zimmerman walks us through the necessary steps for. Continue reading
Brand Sponsorships, Endorsements Agreements For Artists [Part 2]
Here Justin M. Jacobson highlights several important clauses which artists should take note of when entering into brand sponsorship agreements, using three different examples to illustrate the terms and language. Continue reading
4 Offline Marketing Ideas For Venues, Festivals
While the often discussed digital marketing certainly has its place, there remains much to be said for real world, 'in the flesh' marketing. Here we look at four of the. Continue reading
Don’t Be Boring: Artist’s Guide To Branding
For many musicians the concept of branding can be a difficult one, and with good reason. Here defined as 'the story you choose to tell the world about what your. Continue reading
How Social Media Acts As Online Word Of Mouth
Regardless of age or location, the vast majority of those affiliated with the music industry have in some way participated in a social network, as connections on social media grow. Continue reading
Using The Lean Start Up Method For Music Promotion?
The lean startup method, designed in as means of presenting an idea to a consumer to determine the minimum viable product. Here we look at whether this startup technique could. Continue reading
