VMA Ratings Fall Dramatically On MTV, Sister Stations, But Soars On Social Media
Viewership for Sunday's MTV's Video Music Awards fell dramatically for the second straight year, even as related action on social media soared. But what does MTV expect when they repeatedly. Continue reading
Beyoncé Release, Prince Passing Prompt Piracy Surge, Take TIDAL #1
Actions and events often have unintended consequences, and music exclusives and windowing are proving to have their share of both; as proven by consumer behavior since Prince's untimely death and Beyoncé's. Continue reading
Beyoncé Releases Surprise Album ‘Lemonade’ Will Stream Exclusively On TIDAL Forever
[UPDATE 2] Saturday night Beyoncé became the latest superstar TIDAL artist-owner to release their new album exclusively on the platform, following Kanye West and Rhianna. The much anticipated 12 track album,. Continue reading
Beyoncé Surprise ‘Lemonade’ Release Will Be Available For Download Tonight On Apple Music, Amazon, Google Play
Beyoncé's surprise Saturday night album release 'Lemonade' will be available for download starting late Sunday night on Apple Music, Amazon, Google Play and other digital music retailers, according to multiple. Continue reading
How TIDAL Could Deliver On It’s Promises
The continued media feeding frenzy around Jay-Z’s TIDAL demonstrates just how valuable star power is for cutting through the clutter. What has helped sustain interest is Jay-Z’s vision for delivering. Continue reading
The Music World Isn’t Flat… Yet.
Guest Post by Cortney Harding on This Week In Music Tech I travel internationally a handful of times a year, and each trip usually has a few “the world is. Continue reading
Using A/B Testing To Inspire New Music Marketing Approaches
Ferren Gipson is a digital marketer specialising in the art and design sectors, writer for ArtCream, musician with Pandr Eyez and freelancer for those who want a more beautiful, usable online space.. Continue reading
