Vinyl and One Size Fits All Strategies Will Not Save The Music Business [Mark Mulligan]
Surging vinyl sales may make a great headline, but at just 2.6% of total sales, they won't save the music business, says music industry analyst Mark Mulligan of MIDiA. The. Continue reading
How to Connect With Influencers When You Have Zero Music Industry Contacts
[UPDATED] By Cortney Harding on Sonicbids Blog A few weeks ago, the New York Times ran a profile of theAudience, a firm that connects big brands to social media influencers. Gone are the days. Continue reading