Red Bull Records Bulks Up A&R Team
Red Bull Records has promoted Kenny “Tick” Salcido to Senior Vice President of A&R and added Charles “CB” Burks as Director of A&R. Salcido will report to Greg Hammer, Managing. Continue reading
David Bowie Blows Minds With Augmented Reality
In this piece, David Deal explores how new tech innovation in the form of the app David Bowie Is has allowed the legendary performer to once again grace our homes. Continue reading
How Analytics Make All The Difference In A&R, Marketing
In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn't provide. Continue reading
VR: Real Future Of Live Music Or Another Shiny Distraction?
While there is a prominent school of thought in the industry that Virtual Reality shows will soon replace the expensive and detached traditional concert format with a cheaper, more intimate. Continue reading
Will Virtual Reality Concerts Ever Go Mainstream?
Although Virtual Reality tech dropped with a huge amount of promise this immersive entertainment technology hasn't quite taken in off in the way many thought, despite many efforts to the. Continue reading
5 Ways To Win During Music’s ‘Moneyball’ Moment
A recent data-driven approach to artist discovery from the team at Instrumental has been receiving comparisons to Billy Beane's statistical approach to building a baseball team. Here we look at. Continue reading
Pop Music Eats Itself: A&R Is Facing A Data Driven Crisis
It is no secret that data now drives who gets signed, with record labels chasing stats in search of the next streaming friendly hit. But analyst Mark Mulligan and some. Continue reading
TheWaveVR Raises $6M For Virtual Reality Music Platform
TheWaveVR, a social virtual reality platform for music and visual arts experiences has closed a $6 million Series A funding round led by RRE Ventures along with Upfront Ventures, KPCB. Continue reading
