How Data is Redefining A&R’s Role In The Modern Music Industry
Although A&Rs are still looking for the same qualities in an artist as they were fifty years ago, what they’re looking for in that same artist’s data – and they. Continue reading
How To Reach A&R, Get Signed: 2020 Edition
While much has changed in the music business – particularly within the last year – the age old question remains for many eager up and coming artists: how to do. Continue reading
TikTok’s Augmented Reality Ad Format Has Potential To Disrupt Multiple Industries
Currently most video and audio advertisements are passive – either they catch your interest or they don’t – but new rumblings from TikTok suggest the company will soon be implementing. Continue reading
The Social Media Power of Pink Balaclava #AR
Once upon a time, posting photos to Instagram sans filter was a point of pride among users, but almost a decade, the advancement of augmented reality has taken us in. Continue reading
Finding Artist Growth Patterns With Predictive A&R
A&R has long relied on gut instincts when determining which artists to invest in. But the sheer volume of new music, as well as improvements in data gathering and analysis. Continue reading
Augmented Reality: The Music Release Format Of The Future?
As streaming rates begin to level off, questions are being raised as to what’s coming next for the music industry, with some industry predictors are suggesting that augmented reality could. Continue reading
‘It is time for a change in how we think about music,’ says MIDiA’s Mark Mulligan
The future of music lies beyond the constraints of its current formats, says top industry analyst Mark Mulligan. Answers to questions like the relevancy of the album format, how streaming. Continue reading
Beat House, Pulse Music Group Form Joint Venture
Los Angeles-based music services agency Beat House has signed a joint venture and worldwide co-publishing deal with Pulse Music Group. Launched earlier this year, Beat House was founded by music. Continue reading
Red Pill VR, Sensorium Partner For $70M Bet On Social VR For Live Music
Red Pill VR and Sensorium Corporation have formed a strategic partnership to launch a platform that unifies live music experiences in extended reality, cinema and gaming alongside Social Virtual Reality. Continue reading
