Tag: Advertising

How To Make The Power Of Community The Key To Music Industry Success

While the music industry is often described as a cutthroat dog-eat-dog world (and this certainly can be the case) there is much to be said for the power of community,. Continue reading

Guest Post on 05/11/2018 in D.I.Y. | Permalink | Comments (0)

Tags: Ace Ventura Eating, Advertising, Amazoncom, American Broadcasting Company, Bass Player (magazine), CD Baby, Facebook, music industry, social media, Twitter

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5 Techniques For Marketing Music To New Fans

For artists trying to make it on their own, cultivating and grow a fanbase is perhaps the greatest challenge they face, and learning how to get your music into the. Continue reading

admin on 05/11/2018 in D.I.Y. | Permalink | Comments (0)

Tags: Abuja, Actor, Advertising, All Progressives Congress, Andrea Constand v. William H. Cosby, Facebook, GamePro, Jr., music video, social media, YouTube

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4 Offline Marketing Ideas For Venues, Festivals

While the often discussed digital marketing certainly has its place, there remains much to be said for real world, 'in the flesh' marketing. Here we look at four of the. Continue reading

Guest Post on 05/09/2018 in D.I.Y. | Permalink | Comments (0)

Tags: Advertising, Advertising mail, Alki Beach Park, Anjunabeats, Apple Music, Application programming interface, brand, digital marketing, marketing, personalization

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Childish Gambino’s Explosive ‘This Is America’ Scores 16M Views Overnight [WATCH]

Donald Glover, aka Childish Gambino, topped a huge weekend with the release of the explosive video "This Is America" after the show aired late Saturday. By Monday morning the Vevo/YouTube. Continue reading

Bruce Houghton on 05/07/2018 in Indie Music | Permalink | Comments (1)

Tags: Advertising, Aidy Bryant, Amy Schumer, Apple Music, Facebook, Kate McKinnon, music industry, Saturday Night Live, The Bronx, Tina Fey

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This Week In Music Commentary

This week we heard commentary from country punk Sarah Shook on her creative process, the lead singer of CAKE on how Big Tech abuses outdated laws to the detriment of. Continue reading

admin on 05/05/2018 in Music Business | Permalink | Comments (0)

Tags: 2010 FIFA World Cup, Adidas, Advertising, Africa, African Americans, Australia, Bass Player (magazine), Bernie Sanders, Bill Clinton, Cannes

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UPDATE: Spotify [NYSE:SPOT] Ends Day Down 5.66%

UPDATED: Spotify stock began trading Thursday at $151.43, 11% lower than its $170 Wednesday close, after the streamer missed revenue estimates Wall Street analysts. The stock ended trading on Thursday. Continue reading

Bruce Houghton on 05/03/2018 in Music Business | Permalink | Comments (0)

Tags: 2010 FIFA World Cup, Active shooter, Advertising, Africa, Allen & Company, Ally Financial, American Agricultural Law Association, Antonio Trillanes, Augmented reality, Australia, Bellevue, Bittorrent, Blake Morgan, Initial public offering, Public company, social media, Spotify, Spotify. Associated Press, The Wall Street Journal, Wall Street, Washington

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Full Stream Ahead: Spotify Q1 2018 [Mark Mulligan]

Wall Street may not agree, but top music industry analyst Mark Mulligan of MDiA sees strong performance in its first public quarterly report with growth in subscribers, total users, revenue. Continue reading

Guest Post on 05/03/2018 in Music Business | Permalink | Comments (0)

Tags: A Series of Unfortunate Events, Academy Awards, Advertising, Altered Carbon, Android (operating system), App Annie, music industry, Netflix, Spotify, YouTube

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7 Tips For More Powerful Email Blasts

Although it's one of the oldest form of digital marketing, email remains to this day one of the most effective, but only when executed well. Here we look at seven. Continue reading

Guest Post on 05/03/2018 in D.I.Y. | Permalink | Comments (0)

Tags: A/B testing, Advertising, business, digital marketing, Facebook, Google, marketing, music industry, public relations, social media

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Spotify Reports 170M Users, Stock Drops 8%

Spotify shares fell 8% in after-hours trading Wednesday, after its first quarterly earnings report.The streamer posted a user base of 170 million, including 75 million paid subscribers. That's up 4. Continue reading

Bruce Houghton on 05/02/2018 in Music Business | Permalink | Comments (0)

Tags: Advertising, Ali Salman, Apple Music, Daily Mix, Freemium, Mobile app, playlist, Spotify, Streaming media, United States

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Music’s Alarming Gender Gap [Infographic]

Last.fm have researched the last 16 years of music awards and festivals to find out if we are crediting female artists as much as we are listening to them. As. Continue reading

Guest Post on 05/02/2018 in Conventions & Awards | Permalink | Comments (0)

Tags: 2000s in the music industry, A Bigger Bang (concert tour), Advertising, American folk music, Ani DiFranco, At Point Blank, Atlantic Records, Bass Player (magazine), Bernie Sanders, music industry

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