Here Come The Commercials! Apple’s iAds Team Switches From Apps To iTunes Radio
Over the weekend Adweek reported that Apple's advertising unit is shifting focus from selling iOS app ads to selling ads for iTunes Radio. This switch was signaled by Apple's head. Continue reading
Why You Should Consider Non-Traditional Marketing
There is no easy way around it – change is hard. There are many benefits to old-school marketing but there are certainly perks to thinking outside the box. What if. Continue reading
Leaked Facebook Document Reveals Free Marketing Will Soon Be Thing Of The Past
An internal Facebook memo points to a future where the distribution of unpaid posts on the social network "decline over time" in favor of messages from advertisers. Several music marketers. Continue reading
The Week In Music Commentary
Why The Beastie Boys Should Support Rather Than Shut Down The "Girls" Ad GoldieBlox vs. Beastie Boys: Justified Parody Or Obvious Ad? The Upward Spiral: What Do The Streaming Layoffs. Continue reading
The Echo Nest Expands Music Intelligence Platform To Digital Advertising
The music you listen to could now help drive the ads you hear online. With the launch of Music Audience Understanding, clients of The Echo Nest can deliver targeted advertising. Continue reading
F# Debuts Sponsored Music Player and Serve Yourself Spotify-Powered Ad Experiences
F#, a fairly new "digital music advertising" firm, has done a lot of interesting work connecting brands and music often through innovative use of Spotify playlists. Today they're releasing some. Continue reading
Musicians: Don’t Let Google Hijack Your Brand With “Shared Endorsements”
You may have come up with the new of your band on a whim but over time you've built your brand, the total image others have of you, and you're. Continue reading
Chirpify Launches #Actiontags: Ecommerce Hashtags For Cross-Platform Sales
While QR codes struggle to find their place, hashtags are here to stay. Chirpify has already done quite a bit with hashtag ecommerce, facilitating sales within social streams; and now. Continue reading
Facebook Daily Users Up Just 4.8% Last Quarter
As part of it's Second Quarter 2013 report to Wall Street, Facebook shared updated user and financial stats. Daily active users (DAUs) were 699 million on average for June 2013, up. Continue reading
48% Of UK Adults Listen To Online Radio
48% of adults in the United Kingdom tune in to audio or radio from an online source on a weekly basis, making for a national audience of approximately 25 million,. Continue reading
