Tag: Advertising

The Breakdown Of Monetization On YouTube

One of the questions most frequently asked by artists who are enrolled in the YouTube Monetization program is “how much money will I earn per view?” A closer look at the process for. Continue reading

Guest Post on 04/27/2015 in D.I.Y. | Permalink | Comments (5)

Tags: Advertising, Azerbaijan, Barack Obama, Burma, China, Cuba, internet, Iran, Marco Rubio, North Korea, North Korea and weapons of mass destruction, Saudi Arabia, United States

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Don Henley Wins Legal Action Against Clothing Retailer

Few artists protect the integrity of their brand more aggressively than Don Henley and The Eagles. Now they've won another round; this time against a Wisconsin retailer selling a henley. Continue reading

Bruce Houghton on 04/20/2015 in Music Business | Permalink | Comments (0)

Tags: Advertising, Advertising campaign, Associated Press, Don Henley, Duluth, Eagles (band), Henry David Thoreau, lawsuit, Minnesota, Trademark infringement, Walden: (Or Life in the Woods)

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6 Lessons Indie Labels & Musicians Have Learned About Streaming Music

With tighter budgets and thinner margins, the loss of revenue as music consumption shifts online is particularly concerning for independent artists and labels. But they're quickly learning to adapt.

Bruce Houghton on 04/10/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Advertising, Digital audio, Disc jockey, DJ mix, Free tier (business model), Jay-Z, Soundcloud, Spotify, Streaming media, YouTube

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Google Readies YouTube Ad Free Paid Subscription, Creators Forced To Sign On

While still hugely popular, YouTube is facing pressure on many fronts. Key to Google's response is the launch of a long-rumored paid service, as well as, an ongoing squeeze of. Continue reading

Bruce Houghton on 04/09/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Ad filtering, Adblock Plus, Advertising, Bloomberg L.P., Google, Hulu, revenue, Subscription business model, The Verge, YouTube

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Full Text Of Letter To YouTube Creators Forcing Participation In Paid Subscription Service

Yesterday, YouTube sent a letter to top creators signalling the coming launch of ad free paid subscriptions. Creators were told to agree to new the terms of service or face. Continue reading

Bruce Houghton on 04/09/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Advertising, Creator deity, Google, Mobile device, Monetization, revenue, Spotify, Subscription business model, We, YouTube

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MusicThinkTank Weekly Recap: Making Your Music Seem Like A Goldmine To Music Journalists

Casie Millhouse | How to Make Your Music Seem Like a Freaking Goldmine to Music Journalists Dixie Somers | A Little Fine Tuning: How Music Classes can Improve a Child's Confidence

Bruce Houghton on 04/04/2015 in D.I.Y. | Permalink | Comments (0)

Tags: Advertising, Alarm clock, Android (operating system), Audiophile, Battery (electricity), Bluetooth, Bowers & Wilkins, classical music, CMO Council, Smartphone

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Top Classical Music Apps

In the midst of hip-hop, country and EDM, it can be nice to wind down and listen to some relaxing classical music. So, just turn on your smartphone and start. Continue reading

Matt Gibson on 04/01/2015 in Apps, Mobile & SMS | Permalink | Comments (0)

Tags: Advertising, Alarm clock, Android (operating system), Chat room, Electronic music, Mesh networking, music, Smartphone, Streaming media, Texas

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7 Core Aspects Of A Marketing Mix Every Band Needs

While most bands are clear about what they'd like to achieve (getting more fans to their shows,selling more records and merch, and even getting signed to a label), some have a. Continue reading

Guest Post on 03/20/2015 in D.I.Y. | Permalink | Comments (2)

Tags: Account manager, Advanced Encryption Standard, Advertising, Assembly line, brand, CMO Council, Computer memory, social media, Universal Serial Bus, USB flash drive

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Entering the Consumer’s Self-Narrative in Social Media

With consumers now taking on a brand-like existence, it is becoming increasingly more important for brands to not just share their stories with the world through content marketing, but to. Continue reading

Guest Post on 03/19/2015 in D.I.Y. | Permalink | Comments (1)

Tags: Advertising, Apple Inc., brand, Consumer, Facebook, Instagram, marketing, social media, social media marketing, Twitter

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The Complete DIY Guide To Getting Your Music Featured On Music Blogs

"There are many facets of a successful music publicity campaign, but among the most common questions I hear from newer artists are about how they can promote their music independently. Continue reading

Guest Post on 03/13/2015 in D.I.Y. | Permalink | Comments (15)

Tags: 3D printing, Advertising, American Society of Composers, Authors and Publishers, Brand management, Cannes, CMO Council, copyright, marketing, Online advertising, Soundcloud

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