A Musician’s Guide to Facebook & Instagram ads in 2022
What works and what doesn’t in social media marketing changes constantly, and our friends at indie music distributor Ditto Music offer a guide for 2022. from DITTO MUSIC As a. Continue reading
YouTube tests ‘ad pods’ with up to 10 unskippable ads in a row
YouTube’s latest move to boost its already substantial revenue and encourage users to pay for a subscription comes in the form of “ad pods” that can include up to 10. Continue reading
The problem with Facebook ads for music [MUST READ]
Social media advertising was once the way of the future, but recent changes have thrown the industry into a tailspin that artists should avoid at all costs. A guest post. Continue reading
Beginners guide to Facebook, Instagram ads for musicians
Whether your goal is sell tickets to an event, grow your fanbase, or something else altogether, we here offer a comprehensive breakdown of how to run an effective social media. Continue reading
Q&A: Understanding Facebook Ad Targeting With Kayla & Matt
Facebook ad targeting can be a thorny area for artists, and with money on the line, it’s important to get it right. In this Q&A, we look at some key. Continue reading
A Look Inside 5 Ads Where Music Was Critical To Storytelling
Music has been used alongside advertisements for centuries, and the right song placement can make or break a commercial's effectiveness. Here Energy BBDO's Daniel Kuypers discusses some of his big. Continue reading
How To Use Affordable Ads On Spotify To Promote Music
With such a large number of Spotify subscribers still operating on the free tier, this streaming platform presents a huge opportunity for artists to advertise their music. Here we look. Continue reading
Is Spotify Spying On Us?
Spotify is using the songs we play to deliver targeted ads. That's not surprising or different than Google delivering ads based on previous searches. But, as Urbi Khan, the business and. Continue reading
Will Payments Fall As Spotify Tests Unlimited Ad Skips?
Spotify continues to look for ways to make its free music tier more appealing both to users and advertisers. To that end, the streamer has begun a test that allows. Continue reading
YouTube’s New TrueView Advertising Feature Could Mean More Revenue For Artists
While artists have experience some frustration with YouTube's changes to its ad policy of late, a new form of advert known as TrueView for Reach could start pulling in significantly. Continue reading
