Spotify is in music industry’s crosshairs, but TikTok gets a Free Pass [Bill Werde]
TikTok, which is being touted as the #1 place for music discovery, is paying creators and rightsholders a fraction of what Spotify does, and yet the streamer is under constant. Continue reading
YouTube has a secret weapon in plan to surpass Spotify [MIDiA’s Tatiana Cirisano]
YouTube has been plotting to overtake Spotify as the top DSP. It turns out that they’ve got a secret weapon that might make it happen…. by Tatiana Cirisano from MIDiA. Continue reading
YouTube tests ‘ad pods’ with up to 10 unskippable ads in a row
YouTube’s latest move to boost its already substantial revenue and encourage users to pay for a subscription comes in the form of “ad pods” that can include up to 10. Continue reading
YouTube adds Shorts revenue sharing, expands Partner Progam, music licensing
YouTube use recurring revenue for creators to help it battle TikTok as well as Facebook and Instagram Reels in the important race for short video domination, Google announced this week.. Continue reading
YouTube Shorts takes on TikTok with 45% ad-revenue share for creators
YouTube Shorts is about to give creators a major reason to ignore TikTok. According to the New York Times, YouTube will soon announce an ad revenue-sharing model that could revolutionize. Continue reading
The majority of YouTube users watch videos at faster speeds…
According to YouTube, a majority of its viewers are watching videos at faster paces with the playback speed feature. Do content creators need to speed things up? by Bobby Owsinski. Continue reading
Explore music in the metaverse with 4 startups defining the future
ASCAP Lab and NYC Media Lab have been mentoring four startups that are using the metaverse to explore new ways to create and experience music, express musical identity, and connect. Continue reading
A musician’s guide to YouTube advertising
YouTube is one of the best marketing platforms for musicians, so you should know how to use it. Here is a simple guide on Youtube advertising so you can get. Continue reading
YouTube Basics for Songwriters, Producers: How to get paid and protect your work
Carl LeGrett, the Head of A&R and Music Publishing at Create Music Group, breaks down the basics on how to get paid on YouTube and protect your work at the. Continue reading
Essential guide to video lengths on TikTok, Reels, Shorts, Stories & more
A last week’s changes to the Facebook Feed illustrate short videos are the best (almost only) way to make sure that your message is seen. Michael Brandvold shares his super. Continue reading
