YouTube kills Stories as Google emphasizes Shorts for fan engagement
YouTube is discontinuing its Stories feature as of June 26th in a move designed to emphasize its TikTok-like YouTube Shorts feature. Much like Instagram Stories, YouTube Stories were considered an. Continue reading
Class action suit to open YouTube Content ID to artists going to trial
Chris Castle discusses the class action lawsuit led by seven-time Grammy winner jazz composer and band leader Maria Schneider that would force YouTube to give independent artists and labels diest. Continue reading
7 smart places to reuse video content
We all spend a lot of time shooting and editing video content (and if not, you should be), so why not make the most of it by repurposing the video. Continue reading
How to stay on top of TikTok trends
Every artist could benefit from blowing up on social media, and hopping on the right trends are the way to do it. Here are some helpful tips on how to. Continue reading
Music live stream platform Mandolin to shut down
Music live stream platform Mandolin is winding down operations, the company said in an email to users Tuesday. Mandolin, which won awards for innovations in fan livestream engagement, launched early. Continue reading
What is an AI Cover Song, and why are Major Labels so afraid of them?
We learned this week that UMG is leading the major label charge against AI music with a multitude of takedown notices and a warning to Spotify and Apple Music to. Continue reading
YouTube Shorts shares engagement stats, expands Artist Total Reach metric
Artists who uploaded to YouTube Shorts in January saw more than 50% of their new channel subscribers come directly from their Shorts posts. Fan-created YouTube Shorts also increased the average. Continue reading
Why you need to use Facebook’s Premium Music Video (PMV) distribution service
Since its launch in 2020, Facebook’s Premium Music Video (PMV) distribution service only continues to grow in popularity and scale. In this post, our Video Distribution Manager, Vanessa Schiano, breaks. Continue reading
50 short video content ideas for musicians on Reels, TikTok, YouTube
Are you feeling stuck and looking for content ideas? For this week’s Flashback Friday, we resurface a post by our friend and music marketer extraordinaire Michael Brandvold with content ideas. Continue reading
How to use Spotify’s new short video feature Clips
This week Spotify announced Clips – short, under-30-second vertical videos that allow musicians to express themselves and connect with fans “all while keeping your music front-and-center.” by Sarah Maloy of. Continue reading
