YouTube & Video

Music videos don’t drive Marketing and Engagement like they used to

Some evidence suggests that music videos are not as impactful to an artist’s success as they used to be. Should musicians even bother…..

Alana Bonilla on 03/06/2024 in Music Business | Permalink | Comments (0)
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An updated guide to YouTube’s best practices in 2024

YouTube is essential to the ever-evolving digital music landscape, and The Orchard shares their 2024 YouTube Best Practices, where to learn about new features, branding tips, and how to reach goals successfully…..

Alana Bonilla on 03/04/2024 in D.I.Y. | Permalink | Comments (0)
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Could YouTube be the music-first social platform the industry needs?

There are music streaming platforms and social media platforms, but none have been good at mixing the two popular pastimes. YouTube could be the answer, writes Tatiana Cirisano of MIDiA…..

Alana Bonilla on 02/29/2024 in Music Business | Permalink | Comments (0)
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UMG, Jimmy Iovine backed NTWRK buys Complex to build a Superfan hub

UMG and Jimmy Iovine-backed live-video shopping platform NTWRK will acquire media company Complex to create a music and culture superfan destination…

Bruce Houghton on 02/22/2024 in Music Business | Permalink | Comments (0)
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Music in YouTube Shorts triples the total reach of the Artists used

YouTube Shorts featuring an artist’s music tripled the average artist’s total reach, according to YouTube global music chief Lyor Cohen. ..

Bruce Houghton on 02/16/2024 in D.I.Y. | Permalink | Comments (0)
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As short videos soar, here are 50 content ideas for musicians on Reels, YouTube & TikTok

With short video viewing soaring and their proven value to music marketing, this week’s Hypebot Flashback Friday resurfaces a popular post from Michael Brandvold that offers 50 short video content ideas for musicians on Reels, TikTok, and YouTube Shorts…

Bruce Houghton on 02/16/2024 in D.I.Y. | Permalink | Comments (0)
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TikTok UMG music takedowns have begun and will happen in 3 phases

TikTok began taking down or muting Universal Music-related artists and songs overnight after the two parties failed to agree on a new licensing agreement. The battle for words between the. Continue reading

Bruce Houghton on 02/01/2024 in Major Labels | Permalink | Comments (0)
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YouTube Promotion Test Results: Be careful displaying to all countries

Michale Brandvold and Jay Gilbert look at YouTube Promotion and review new test results on a new Music Biz Weekly podcast. These tests didn’t restrict countries or languages and showed. Continue reading

Bruce Houghton on 02/01/2024 in Music Marketing | Permalink | Comments (0)
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TikTok is experimenting with 30 min videos

Jaws dropped when (formerly known as a short-form video platform) TikTok raised its max video length to 10 minutes. Now, it’s testing three times that, allowing some users to create. Continue reading

Alana Bonilla on 01/29/2024 in Music Marketing | Permalink | Comments (0)
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Jon Poppii and the Secret to Minimalist Music Video Success

What’s the secret to success for a bare-bones acoustic performance video? That’s the subject of this installment of ‘Why It Worked’ from Chris Robley of ReverbNation, where you’ll learn why when. Continue reading

Alana Bonilla on 01/22/2024 in D.I.Y. | Permalink | Comments (0)
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