Google is changing how it counts YouTube Shorts views and for once its good news for creators.

My Seat builds fan clubs for musicians and other creators in minutes that unlock the potential of fans and superfans to generate recurring revenue streams.

Fast Company has released its annual list of the 10 most innovative music companies for 2025. Not one of the major streamers or record labels made the list.

As Day Four begins today at SXSW Music 2025, we’ve got two daytime picks: Small Stages, Big Impact: Saving Indie Stages for Artists with NIVA, Bandsintown, Wasserman and more and the annual Rock Paper Scissors and Music Tectonics must attend Music Tech Meetup.

As the music takes center stage, we’ve got the SXSW Music Top Picks 2025 including panels, meetups, a free Summit, showcases and more.

Episode 239 of Jay Gilbert and Mike Etchart’s podcast Your Morning Coffee: Weekly News for the New Music Business is available now. LISTEN HERE:

Learn how to stay connected to the music industry by joining our growing free community and following Hypebot on LinkedIn, X / Twitter, Facebook, via email and more.

Spotify, Apple Music and Amazon along with UMG, WMG and Sony are all aggressively exploring how to serve and monetize superfans. But what is a music superfan and why do they matter so much?