4 Ways to Use Twitter to Build Your Brand (and Your Band)
By Hugh McIntyre on Sonicbids Blog Social media has become more than just a fun leisure activity or way to keep in touch with friends and family; it's become everything – and the. Continue reading
Why It’s Crucial to Declutter Your Band’s Digital Presence
By Tyler Allen on Sonicbids Blog One of the reasons folks like me can consistently work in music marketing is largely due to the fact that the digital landscape is. Continue reading
The Rap Industry Needs SMS Marketing
By Max Porter at CallFire. With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read. Continue reading
Why Your Band Isn’t Going To Be In Rolling Stone
By Angela Mastrogiacomo of MuddyPawPR.com As a publicist, one of the first questions I ask potential clients is “what do you view as a successful campaign?” This is crucial because it lets. Continue reading
How to Legally Use Music to Enhance YouTube Videos
When the music industry and the law are placed in the same sentence, it is usually accompanied with the word "unfair." It began in the late 90s with illegal file. Continue reading
Countdown to SF Music Tech – We’ll See You There!
The SF Music Tech Summit is upon us and we couldn't be more thrilled to be back! Tomorrow's conference is loaded with expertly curated info-sessions and panel discussions led and/or moderated. Continue reading
Understanding Spotify: Access Over Ownership [Jay Frank]
By Jay Frank on FutureHitDNA.com Young people prize “access over ownership”. This sounds like the kind of thing a digital music strategist like myself would be saying to support streaming services. Continue reading
This Week in Music Commentary
An Open Letter to Spotify About Taylor Swift and Why I'm Unsubscribing [Bill Werde] If You Schmooze, You Lose: 5 Things to Avoid at SF Music Tech It’s Time. Continue reading
Getting It Done: The Week In D.I.Y & Indie Music
Concert Pianist Evokes "Right To Be Forgotten" To Demand Google Take Down Bad Review The Vinyl Revival [Infographic] 5 Ways to Follow Up with Your CMJ Contacts Before SXSW. Continue reading
