Business Week On D.Y.I. Music Promotion

It’s aimed mostly at the part-time musician and home music enthusiast, but Business Week has published and neat little guide to the world of digital music including a little slide. Continue reading

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Margeting Guru Seth Godin’s Tips For Getting And Keeping Fans

Marketing guru Seth Godin has long pushed a customer centered marketing approach that translates well to the music industry. (Think country music stars standing in the rain at the State. Continue reading

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Free FanMail Fan-Centric Marketing Webinar Thursday

Thursday the folks at FanMail and Jambase are hosting a free 45 minute webinar that will discuss basic fan-centric marketing strategies as well as take a look at the cool. Continue reading

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Hoobastank Partners With MyLocalBands For Free Tour

Hoobastank has followed Fall Out Boy’s lead and formed an alliance with live music fan site mylocalbands.com for an upcoming CD release tour.  But Hooby smartly takes the promo two. Continue reading

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The Arctic Monkeys & The Potential For Too Much Hype In The Age Of Net Promo

Using the net and new technologies to circumvent the old boy/payola/corporate system and bring new music straight to the fans is a long held dream that to some degree is. Continue reading

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Radiohead Hints At New Music Download Strategy

Radiohead is hinting on their web site that they may release some new music as single song downloads rather than wait for a full album cycle.  Not only would the. Continue reading

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Marketing At SXSW

Coolfer tipped us of to Trendcentral’s list of the Top 4 cool marketing campaigns at SXSW.  Sadly, since it’s a music industry event, only one of the winners was music. Continue reading

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What Can Artists Do To Cut Through Online Clutter? – A SXSW Report

The promise and power of the net for digital music distribution and marketing is not a new theme. But analyzing just what is and isn’t working is new; and SXSW. Continue reading

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SXSW Reminds Critic That As Much As Things Change Music Promo Remains The Same

An interesting take on how the net is changing how we often discover new bands and the people behind the scenes from the NY Times’ critic at Kelefa Sanneh at. Continue reading

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The New Cars Re-Launch With Smart Marketing

For someone who saw The Cars in Boston many times both before and after they became famous, it’s a little hard to imagine The New Cars without deceased singer Ben. Continue reading

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