Music Marketing

SMART MARKETING: Mobb Deep Hits The Subways

Not sure if a CD titled Blood Money is what we want the kids buying, but Mobb Deep will be riding New York City’s subways in the hours after school. Continue reading

Bruce Houghton on 04/27/2006 in Music Marketing | Permalink | Comments (0)
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TWO OPPOSING VIEWPOINTS ON THE SANDI THOM STORY

HYPEBOT & COOLFER FACE OFF We’ve been writing for weeks applauding Sandi Thom and 21 nights of webcasted concerts from her UK apartment.  After her recent signing to RCA it. Continue reading

Bruce Houghton on 04/17/2006 in Music Marketing | Permalink | Comments (8)
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The Lefsetz New Band Primer

Commentator Bob Lefsetz last week published a road map for potential success in the new music industry under the tile "New Band Primer".    Success is first and foremost about. Continue reading

Bruce Houghton on 04/14/2006 in Music Marketing | Permalink | Comments (0)
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A Worthy Click: New Head Automatica Site Launches

A cool and engaging web site should be – after the music itself and a great live show – the cornerstone of every band’s marketing. So we’re always on the. Continue reading

Bruce Houghton on 04/13/2006 in Major Labels | Permalink | Comments (1)
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FanMail Case Study Series Part II: Jam Band Umphrey’s McGee

As we wrote a few days ago when posting the FanMail case study on Sci Fidelity Records, self-produced clearly have the point of the company authoring them.  But that doesn’t. Continue reading

Bruce Houghton on 04/13/2006 in Music Marketing | Permalink | Comments (0)
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The Sandi Thom Story: Fraud Or Smart Marketing?

Thanks to Hypebot reader Alison Noise who tipped us off to what some say is the real story behind Sandi Thom’s month of nightly webcasts from her UK apartment that. Continue reading

Bruce Houghton on 04/10/2006 in Music Marketing | Permalink | Comments (5)
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Atty. Rob Falk’s Band Tool Box

Throughout our entire career we’ve seen great careers derailed and many dollars lost  because miof sunderstandings that led to lawsuits. Even in the new music business – perhaps particularly in. Continue reading

Bruce Houghton on 04/08/2006 in Music Marketing | Permalink | Comments (0)
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UK’s Sandi Thom Uses Net To Sign With RCA

A month ago we wrote about UK musician Sandi Thom broadcasting live performances for 21 straight nights from her tiny apartment.  More than 100,000 people tuned in and now she’s. Continue reading

Bruce Houghton on 04/05/2006 in Music Marketing | Permalink | Comments (1)
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5 Hypebot Questions For FanMail’s David DeVore

Good communication with your fans is a cornerstone of the post-net music industry.  But in an era of spam and email overload is email marketing still effective?  Web based application. Continue reading

Bruce Houghton on 04/05/2006 in Music Marketing | Permalink | Comments (0)
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How The Beatles Became Famous And Why We Should Care

On his blog marketing guru Seth Godin takes a look at how The Beatles became famous and calls them a classic marketing success. The Fab Four were no overnight sensations. Continue reading

Bruce Houghton on 04/04/2006 in Music Marketing | Permalink | Comments (0)
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