Music Marketing

MTV2 Goes User Generated With “All That Rocks”

A new MTV2 show "All That Rocks" debuting July 30 jumps with both feet onto the user-generated content bandwagon. The show borrows a bit from YouTube and other video sharing. Continue reading

Bruce Houghton on 06/22/2006 in Music Marketing | Permalink | Comments (2)
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Five Mistakes Band & Label Sites Make

Too much Flash – Okay, I get it. You’re creative. Awesome. But you’re totally wasting my morning as I helplessly wait for your designer’s dancing sausages to finish loading. Crappy. Continue reading

Bruce Houghton on 06/19/2006 in Music Marketing | Permalink | Comments (2)
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Pitchfork – The Site Music-Heads Love To Hate

"Pitchforkmedia.com has become the main arbiter of taste among independent music fans, a distinction once claimed by zines, college radio, and mainstream music mags that risked advertising dollars by taking. Continue reading

Bruce Houghton on 06/19/2006 in Music Marketing | Permalink | Comments (0)
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EMI Wants YouTube Crackdown

EMI Music Publishing is in talks with YouTube, Revver and other video sites about helping to to he monitor the use of its copyrights in unauthorized music videos that are. Continue reading

Bruce Houghton on 06/15/2006 in Music Marketing | Permalink | Comments (0)
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Labels Stifle Viral Marketing With Push To End Fan Videos

YouTube and other video sharing sites are sprinkled liberally with teens using songs as the background to silly stunts, dances and even parodies of "official" videos.  Recently, a skit by. Continue reading

Bruce Houghton on 06/13/2006 in Music Marketing | Permalink | Comments (2)
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The MySpace Series Part V – Who Owns Your Content? Billy Bragg Pulls Pages In Protest.

You can’t argue with the numbers or the cost. MySpace is consistently in the Top 5 most visited sites with 30 million daily page views; and most things that act. Continue reading

Bruce Houghton on 06/09/2006 in Music Marketing | Permalink | Comments (0)
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Geffen Records To Use RSS Feeds To Promote Bands

Geffen Records is using Feedburner RSS (really simple syndication) feeds to empower fans and bloggers to help keep track of news from their favorite bands.  With RSS Geffen can create. Continue reading

Bruce Houghton on 06/07/2006 in Major Labels | Permalink | Comments (1)
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Is MySpace Making Some Bands Lazy?

Jimmy at Music Arsenal joins the debate with a caution to artists not to just rely on MySpace as their primary conduit to their fans: I the I find more. Continue reading

Bruce Houghton on 06/07/2006 in Music Marketing | Permalink | Comments (5)
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The MySpace Series Part III: A Critical View

MySpace is a unquestionably a boon to music marketers, but it has it’s flaws and limitations as David Devore of Jambase and FanMailMarketing.com points out: MySpace is a great resource. Continue reading

Bruce Houghton on 06/05/2006 in Music Marketing | Permalink | Comments (4)
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The MySpace Series Part II: Building An Audience Using MySpace

MySpace has it’s critics, but many in the music industry feel it is the best way yet to build a band’s audience. Erin Smith does tour and digital marketing for. Continue reading

Bruce Houghton on 06/02/2006 in Music Marketing | Permalink | Comments (1)
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