Music Marketing

EMI’s Fan-Centric Marketing For Janet Jackson & Robbie Williams

Janet Jackson is asking her fans to design her new CD cover via a contest on Yahoo! Music. Four winners determined by Jackson will see their designs grace the cover. Continue reading

Bruce Houghton on 07/18/2006 in Major Labels | Permalink | Comments (1)
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EXCLUSIVE: Prince’s NPG Music Club Goes Dark After Legal Challenge

Despite winning a prestigious Webby Lifetime Achievement Award earlier this year, Prince’s online fan club launched in 2001 on Valentine’s Day has shut down. A visit to NPGMusicClub.com shows only. Continue reading

Bruce Houghton on 07/11/2006 in Music Marketing | Permalink | Comments (20)
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Two Smart Cross-Promos: Phish Live and Y100 + WXPN.

Phish fans can communally celebrate the July 10th release of  "Live In Brooklyn" as separate 2 DVD and 3 CD sets by heading to one of 99 one time only. Continue reading

Bruce Houghton on 07/10/2006 in Music Marketing | Permalink | Comments (0)
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The Staying Power Of All Things Bon Jovi

Bon Jovi – 47,969 My Morning Jacket – 37,793 Number of Friends on MySpace You love them or you hate them, but you have to admire the staying power of. Continue reading

Bruce Houghton on 07/07/2006 in Music Marketing | Permalink | Comments (0)
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Wind-Up Delivers Seether Direct To Gamers

Going where the audience is almost always makes smart marketing sense, and that’s just what indie Wind-Up is doing by delivering free content of alternative rockers Seether formated for the. Continue reading

Bruce Houghton on 07/06/2006 in Indie Music | Permalink | Comments (0)
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Sonic Branding Taps The Power Of Music

Save this for one of those days when you begin to doubt the power of music in this age of media-overload: Take a look inside the emerging world of sonic. Continue reading

Bruce Houghton on 07/04/2006 in Music Marketing | Permalink | Comments (0)
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Two New Surveys Show Vexing Shifts In Music Consumption

Two new surveys show just how drastically listening habits are shifting and presenting new challenges for the music industry. A new IPSOS poll reveals that 20% of Americans over age. Continue reading

Bruce Houghton on 06/30/2006 in Music Marketing | Permalink | Comments (1)
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Billy Bragg Forces MySpace To Make Terms More Artist Friendly

Following much publicized criticism by UK musician Billy Bragg and others (read initial coverage here), My Space has changed its Terms & Conditions.  The original wording in effect gave MySpace. Continue reading

Bruce Houghton on 06/29/2006 in Music Marketing | Permalink | Comments (0)
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The MySpace Series Part IX: How The MySpace Generation Became The Survey Generation

MySpace and the net have encouraged teens to make a great deal of their once private information public.  "I just broke up with my girlfriend and it hurts. "I’m going. Continue reading

Bruce Houghton on 06/27/2006 in Music Marketing | Permalink | Comments (1)
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Net, Blogs, and Playlisting Are Changing The Rules Of Music Marketing

The Washington Post has taken a comprehensive look at how the internet, bloggers and playlisting is changing the way people discover music and the new life that the net is. Continue reading

Bruce Houghton on 06/26/2006 in Music Marketing | Permalink | Comments (2)
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